Category: Viral Marketing

ABC’s Castle To Release “Naked Heat” Novel

ABC’s Castle To Release “Naked Heat” Novel

ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the trend continues this year.

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You Can Be A Part of Discovery Channel’s Shark Week

You Can Be A Part of Discovery Channel’s Shark Week

Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part of the festivities by posting…

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