Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read the instructions after the break.
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We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early…
Read More Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and it might look a bit…
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We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some new updates to the campaign,…
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Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this edition of Trailers Weekly. We…
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From London, to Paris, to Tokyo, and beyond, Cars 2 raced into theaters this Friday, providing Pixar fans with the same sparkle, comedy, and tones that fans they are familiar with for the past 16 years. Owen Wilson returns to voice Lighting McQueen, the hotheaded arrogant racecar who thought that it was all about being…
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The musical chairs game that is Apollo 18‘s release date continues. After previously scheduled openings in March, April, August, and even next January, September 2nd has become the new day the found footage sci fi horror opens in theaters. With the new date comes a new trailer from Yahoo that is leaner and possibly more…
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With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a few weeks before the films…
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Marvel Studio’s last movie before the superhero team-up movie The Avengers is next month’s Captain America: The First Avenger. However, despite the film being just weeks away from opening, the studio, along with distributor Paramount, have really dropped the ball on marketing it. We haven’t seen much promotional material, and up until today there had…
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Pixar puts a lot of effort into making a compelling story that engages the audience both on a comedic level and an emotional level, but when the studio decided to create a sequel to Cars 2, one of their lowest praised films, a lot of people started to scratch their heads. With good reason of…
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