You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there are new perils, new failures,…
Read MoreIn our fifth podcast, originally posted on March 23rd, I interview Ryan Gerrish, a production assistant at Dreamworks Animation. Among other things, we talk about the future of 3D, as well as tips on breaking into the industry. You can see a sample Ryan’s rough work at RyanGerrish.blogspot.com. Tune in next week to ViralCast when…
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Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth! A small business lives and…
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This morning was the ‘White Rabbit Takeover’, where (among other things) people dressed like rabbits in suits and walked around New York City. Why, you ask? It was a promotional event for SyFy’s new original mini-series “Alice”, based of course on the famous “Alice in Wonderland”. Yesterday we posted pictures of the set-up, and today…
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We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more detail: During the morning commute…
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We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement started at Comic-Con, when he…
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As some of our readers know, our forum has been a great outlet for our members to express themselves through fan fiction. One of our members, Kris, has taken that to the next level by actually using the MNU Spreads Lies Facebook page as an outlet for his role playing group, and the response has…
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Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice, you’ll be able to follow…
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Thanks to the guys at Cinema Blend, we’ve learned that you can watch the upcoming Sherlock Holmes in a moving seat, at least in the select theaters that offer the technology. You may be familiar with the concept: While watching something on a screen, your seat moves to mirror the motion you see. This is…
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A lot of digital work went into this summer’s hit District 9, and while Weta produced many of the physical props and computer generated machines of the film, Image Engine made the aliens, all of which were digital to many people’s surprise. Now, fxguide has new images that show both the before and after shots…
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