“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures Michael Lee, August 11, 2014August 11, 2014 In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”…
“Wish I Was Here” Review: Zach Braff’s Sophomore Effort Has Meaning But Is Overly Pretentious Michael Lee, July 15, 2014July 15, 2014 Though Wish I Was Here is Zach Braff‘s second directorial effort, the filmmaker has never been one to play by the rules. As Garden State was the unconventional film that really put indies on the map, his follow up tries to replicate the same success it had and overall tones…
‘The Signal’ Viral Marketing Campaign Gets Personal Michael Lee, May 27, 2014May 27, 2014 Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and…
“Bad Words” Teams Up With Urban Dictionary For First Annual Urban Dictionary Spelling Bee Michael Lee, March 21, 2014March 21, 2014 In a couple of months you’ll probably hear a lot of people talk about words they cannot spell. That’s because kids from all around the country compete to be the best speller in Scripps National Spelling Bee. But for those who are older and more mature, they are pretty much…
“The Signal” Trailer Michael Lee, March 19, 2014 If you thought you were agitated when the viral campaign for The Signal was launched, you are going to be even more agitated with its trailer. Not in a sense that you won’t see the movie, but the mystery surrounding both the film and viral campaign certainly has its intriguing…