Michael’s Top Ten Films Of 2014 Michael Lee, December 31, 2014December 31, 2014 There will always be a debate on which movies were the best. It goes on like that every year, and no one person has the same list. It is incredibly exciting to see all these films, dicuss them, and critique them, but it is even more difficult to narrow down…
Trailers Weekly: Top 10 Movie Trailers Of 2014 Michael Lee, December 27, 2014December 27, 2014 Trailers Weekly is something I enjoy writing immensely. For the past 52 weeks or so, I’ve seen many movie trailers, good and bad. Movie trailers are a vital part to movie marketing. Essentially, these movie trailers are the basic forms of a viral marketing campaign. So now that we are…
“Amazing Amy” App From ‘Gone Girl’ Launches On iPhone Michael Lee, October 4, 2014October 4, 2014 Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s…
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” Michael Lee, October 2, 2014 Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the…
New ‘Gone Girl’ Clip Released; Stream The Full Soundtrack Online Michael Lee, September 25, 2014September 25, 2014 20th Century Fox launching a full scale marketing blitz for David Fincher‘s Gone Girl, starring Ben Affleck and Rosemund Pike. Just days after Nine Inch Nail’s Trent Reznor released a tease of the Gone Girl soundtrack online, NPR has released the full soundtrack for your streaming pleasure. Also Fox has…