The fact that The Lego Movie was even green lit in the first place was a major head scratcher. How would Cloudy with a Chance of Meatball and 21 Jump Street directors, Phil Lord and Chris Miller, go about making a movie about the iconic toy bricks without making it look like some long form…
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With Zack Snyder‘s Man of Steel hitting Blu-ray/DVD shelves next week, Warner Brothers has launched a brand new viral website for the film called LearnAboutKrypton.com. The site is designed specifically to teach you everything the humans (LexCorp and S.T.A.R. Labs to be more precise) have learned about the planet Krypton. Everything from the culture and…
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We are a mere two weeks away from the release of Warner Brothers Pictures The Green Lantern, and since viral campaigns are our specialty, we noticed some activity with the viral marketing. Since our last update, we reported that Dr. Waller has been sending out responses to readers of the newtonsastronomers’ blog. Now an audio…
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If you thought there wasn’t another reason to be addicted to the social networking site, Facebook, then you’re wrong. Warner Brothers plans to begin streaming movies via Facebook. Users will be able to rent and stream Warner Brothers movies by spending Facebook credits (yes Facebook has its own currency). To test this new product, Warner…
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In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight and Inception. Get the details…
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