“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] Caleb Hamilton, April 13, 2013April 14, 2013 We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump!In order, the message is “YOU ARE NOT ALONE”. Sounds like the DSRW Project is picking up a signal from Krypton, or maybe Baby Kal-El’s ship playing a message from Jor-El.Another interesting development in this campaign is over on the official Man of Steel website, which is now just a bunch of static, seems to be slowly becoming something else. If you look closely, you’ll be able to make out Superman’s shield symbol.This would appear to confirm that the static is a countdown and the closer we get to end of it, the clearer the ‘S’ symbol becomes. The general consensus is that the third trailer will be revealed once the countdown ends on Monday. We will continue to keep you updated on all of this, and you can check out the rest of our coverage here.Man of Steel flies into theaters and IMAX June 14th.UPDATEIt looks like the image hidden the static is actually General Zod’s chest emblem, not Superman’s. Check out the image below that is reportedly Zod’s symbol and compare it with an image of the latest static video.This makes more sense, as I could see Zod sending a transmission before coming to Earth. What do you think? ARGs & Campaigns Viral Marketing Viral News DSRW ProjectMan of Steel
Latest Star Wars-Adidas Promo Gives You Control of the Death Star June 30, 2010Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity… Read More
Parks And Recreation: Rob Lowe Goes Nuts January 21, 2011NBC’s fledgling comedy Parks and Recreation has been off the air since May, and newcomer Rob Lowe isn’t happy about it. Watch him through a fit about his beautiful face not being on TV in this viral video that also stars the rest the of the cast. Click through to… Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More