“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] Caleb Hamilton, April 13, 2013April 14, 2013 We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump!In order, the message is “YOU ARE NOT ALONE”. Sounds like the DSRW Project is picking up a signal from Krypton, or maybe Baby Kal-El’s ship playing a message from Jor-El.Another interesting development in this campaign is over on the official Man of Steel website, which is now just a bunch of static, seems to be slowly becoming something else. If you look closely, you’ll be able to make out Superman’s shield symbol.This would appear to confirm that the static is a countdown and the closer we get to end of it, the clearer the ‘S’ symbol becomes. The general consensus is that the third trailer will be revealed once the countdown ends on Monday. We will continue to keep you updated on all of this, and you can check out the rest of our coverage here.Man of Steel flies into theaters and IMAX June 14th.UPDATEIt looks like the image hidden the static is actually General Zod’s chest emblem, not Superman’s. Check out the image below that is reportedly Zod’s symbol and compare it with an image of the latest static video.This makes more sense, as I could see Zod sending a transmission before coming to Earth. What do you think? ARGs & Campaigns Viral Marketing Viral News DSRW ProjectMan of Steel
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More
Character Posters for “The Great Gatsby” Released on Facebook In Preparation for New Trailer April 3, 2013We are just a mere 4 weeks away from the release of director Baz Luhrmann’s adaptation of the 1925 F. Scott Fitzgerald novel The Great Gatsby starring Leonardo Di Caprio, Carrey Mulligan and Tobey Maguire. Leading up to the new trailer being released tomorrow, Warner Bros. has rolled out some… Read More