“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] Caleb Hamilton, April 13, 2013April 14, 2013 We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump!In order, the message is “YOU ARE NOT ALONE”. Sounds like the DSRW Project is picking up a signal from Krypton, or maybe Baby Kal-El’s ship playing a message from Jor-El.Another interesting development in this campaign is over on the official Man of Steel website, which is now just a bunch of static, seems to be slowly becoming something else. If you look closely, you’ll be able to make out Superman’s shield symbol.This would appear to confirm that the static is a countdown and the closer we get to end of it, the clearer the ‘S’ symbol becomes. The general consensus is that the third trailer will be revealed once the countdown ends on Monday. We will continue to keep you updated on all of this, and you can check out the rest of our coverage here.Man of Steel flies into theaters and IMAX June 14th.UPDATEIt looks like the image hidden the static is actually General Zod’s chest emblem, not Superman’s. Check out the image below that is reportedly Zod’s symbol and compare it with an image of the latest static video.This makes more sense, as I could see Zod sending a transmission before coming to Earth. What do you think? ARGs & Campaigns Viral Marketing Viral News DSRW ProjectMan of Steel
“The Amazing Spider-Man” Viral Continues With Oscorp and Potential Event June 1, 2012June 2, 2012The Amazing Spider-Man viral campaign rages on with new updates through the Oscorp website. When we last checked in with the corporate site, one of the three games were available to play. Now all three are open, and with them come some easter eggs, including a possible event this month. Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
District 9 Trailer #2 Breakdown (Screencaps) July 9, 2009July 27, 2009Yesterday, Yahoo debuted the second trailer for District 9. The response has been pretty positive, especially on our forum. Take a look at the trailer embedded below, then I’ll breakdown the trailer by focusing on the more interesting screencaps. . The trailer starts off the ominous image of the alien… Read More