2012: Soren Ulfert Needs Your Help Hacking into the IHC! Dan Koelsch, September 29, 2009September 29, 2009 Looks like Soren Ulfert, formerly of the IHC, has finally found a purpose to his life after being abruptly fired from his position as Communications Director. As we reported before, Mr. Ulfert created his own blog, where he has now posted a new video, titled “Wheels Within Wheels“, after trying to figure out what to do with his life. Check out the video below: Ulfert talks about CorruptionTheory.com and it’s webmaster, who Ulfert has been in contact with. Apparently they are working together to get information from the IHC about why he was fired and what the IHC is trying to cover up. They’ll be using us to help them get that information. More details will come later of course. This sounds very intriguing. I’m looking forward to seeing what we will be doing to help. The great thing about this 2012 viral is how interactive it is. There’s a story being told, but we are part of it. I hope they are able to tie all the viral threads together at the end, because they all seem to be heading in the same direction. On another note, it’s Ulfert’s birthday, so be sure to wish him a Happy Birthday on Twitter! 2012 opens nationwide in theaters on November 13th, 2009. For more information on the 2012 viral campaign and the film itself, check out our recently updated 2012 Page. Viral Marketing 2012
“Veronica Mars” Movie Updates March 21, 2013It’s been just over a week since the Kickstarter campaign launched to get a Veronica Mars movie. Now that the film has been funded (with over $3.7 million so far), the focus starts shifting to the content of the movie. Fortunately, creator Rob Thomas has given us some ideas about… Read More
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More