2012: Soren Ulfert Needs Your Help Hacking into the IHC! Dan Koelsch, September 29, 2009September 29, 2009 Looks like Soren Ulfert, formerly of the IHC, has finally found a purpose to his life after being abruptly fired from his position as Communications Director. As we reported before, Mr. Ulfert created his own blog, where he has now posted a new video, titled “Wheels Within Wheels“, after trying to figure out what to do with his life. Check out the video below: Ulfert talks about CorruptionTheory.com and it’s webmaster, who Ulfert has been in contact with. Apparently they are working together to get information from the IHC about why he was fired and what the IHC is trying to cover up. They’ll be using us to help them get that information. More details will come later of course. This sounds very intriguing. I’m looking forward to seeing what we will be doing to help. The great thing about this 2012 viral is how interactive it is. There’s a story being told, but we are part of it. I hope they are able to tie all the viral threads together at the end, because they all seem to be heading in the same direction. On another note, it’s Ulfert’s birthday, so be sure to wish him a Happy Birthday on Twitter! 2012 opens nationwide in theaters on November 13th, 2009. For more information on the 2012 viral campaign and the film itself, check out our recently updated 2012 Page. Viral Marketing 2012
Doritos Offers Contest Winner a Chance to Work with Michael Bay October 2, 2012October 2, 2012Transformers director Michael Bay is giving hopeful filmmakers a chance to work with him on “Transformers 4” by going commercial — literally. Read More
Viral Video: Avatar… with Babies February 20, 2010February 21, 2010The beginning of the year is a popular time to make viral videos based off movies. Last winter we saw multitudes of Twilight parodies, and this year we have Avatar. Sketch comedy artists The Midnight Show have made a trailer for a version of Avatars where adults are the aliens… Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More