Cars Gone Viral Scott Caldwell, February 13, 2010February 13, 2010 What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal?Don’t make a commercial…..make a film!That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how ballsy their cars are. By bringing on some of the best directors (Ritchie, Woo) as well as some great actors, they let you see what a BMW can really do, with the help of some smoke and mirrors of course. Also, pay attention to the driver. You may know him as this series is what pushed him to where his is today in film. Quite a strong presence for a car. Hostage:Star: Now let’s take a look at another campaign, only this time, for Audi. Yes, I know there are two high end cars in this article, but I just don’t see a Dodge mini-van pulling out all the stops for this type of marketing. A while back, we had an interview with Michael Monello of Campfire, and at the beginning, he mentioned Audi, and “The Art of the Heist”. This wasn’t a film like you just watched with BMW, although it does have it’s theatrical moments. This was full on ARG and a “in your face” type of participation, which all starts with something just as illegal as above. A robbery. Take a look. So what do you think? We need more of this kind of viral marketing in the commercial world? It’s obviously works, so why aren’t we seeing more of it. Or are we, and we just haven’t realized it yet? Viral Marketing AudiBMWCommercials
LaVar Burton’s “Reading Rainbow” Kickstarter Reaches $1 Million Goal In Less Than 24 Hours May 28, 2014May 28, 2014It only took a few hours since the Reading Rainbow Kickstarter launched, but thanks to fans of the PBS series and Star Trek: The Next Generation, LaVar Burton was able to meet his $1 million goal in less than 24 hours. In fact it took only about 10 hours for… Read More
This Week In Viral: Terminator, Star Trek, Watchmen & More February 15, 2009July 18, 2010This week’s viral update is brought to you by Skynet Research, whose website is now functional. Some quick updates on virals in the past week after the jump. There’s even a District 9 update! (sorta) Read More
Puss In Boots is the Most Interesting Cat In The World September 12, 2011September 12, 2011Dreamworks Animation went meme on us with a video for Puss In Boots that parodies the popular Dos Equis commercial starring the Most Interesting Man In The World. Check out the video after the break. He doesn’t always drink milk, but when he does… Read More
The automotive world seems to have really caught on to online and viral advertising.Volvo did it as well, teaming up with Spike Jones to create “The Mystery Of Dalero” Where 32 people from a small town all went out and bought a Volvo.http://www.youtube.com/watch?v=toD0WzAbb3I