Cars Gone Viral Scott Caldwell, February 13, 2010February 13, 2010 What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal?Don’t make a commercial…..make a film!That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how ballsy their cars are. By bringing on some of the best directors (Ritchie, Woo) as well as some great actors, they let you see what a BMW can really do, with the help of some smoke and mirrors of course. Also, pay attention to the driver. You may know him as this series is what pushed him to where his is today in film. Quite a strong presence for a car. Hostage:Star: Now let’s take a look at another campaign, only this time, for Audi. Yes, I know there are two high end cars in this article, but I just don’t see a Dodge mini-van pulling out all the stops for this type of marketing. A while back, we had an interview with Michael Monello of Campfire, and at the beginning, he mentioned Audi, and “The Art of the Heist”. This wasn’t a film like you just watched with BMW, although it does have it’s theatrical moments. This was full on ARG and a “in your face” type of participation, which all starts with something just as illegal as above. A robbery. Take a look. So what do you think? We need more of this kind of viral marketing in the commercial world? It’s obviously works, so why aren’t we seeing more of it. Or are we, and we just haven’t realized it yet? Viral Marketing AudiBMWCommercials
“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes March 6, 2012April 1, 2012Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. Read More
Kick-Ass: New Hit Girl Trailer and Real Life Superheroes December 22, 2009December 22, 2009I’ll admit that I am one of the few people in my field who is not that excited about Matthew Vaughn’s Kick-Ass. I’ve never read the comic, and the trailers and posters so far have not made me any more a believer. That was until I saw this puppy embedded… Read More
Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself March 19, 2011March 23, 2011To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has… Read More
The automotive world seems to have really caught on to online and viral advertising.Volvo did it as well, teaming up with Spike Jones to create “The Mystery Of Dalero” Where 32 people from a small town all went out and bought a Volvo.http://www.youtube.com/watch?v=toD0WzAbb3I