The Union Needs You: Repo Men Required Iain Welford, February 22, 2010 If you have been following the Repo Men viral, you’ll know that Wired held an open application for runners to go undercover and evade the Repo Men for one month to win a cash prize of $7,500.The runners have now been selected and there are only 2 days left before their payments run out. If you head over to the site you’ll find a timer counting down to when the chase begins.Although applications for runners have been finalized, there is still an opportunity to join in the hunt posing as a Repo Man. The opportunity to apply will be available soon, and if the previous contest held by Wired is anything to look at, it will be worth following.In the last contest the goal was to find Evan, one of Wired’s staff writers, and clues were hidden all over New York – including the New York Times crossword. It’s important to note that only registered Repo Men can take part, so keep watching for the rules and apply for what promises to be a great ARG contest.We want to know if anyone has been selected as a runner or a Repo Man. Leave your comments below if you have been successful. Good luck to all the participants and we’ll be sure to post updates when we get them. Viral Marketing ARGForest WhitakerJude LawRepo menwired
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
“The Amazing Spider-Man 2” Viral Video Teases Electro at Comic-Con July 17, 2013In anticipation of its Hall H panel on Friday afternoon, The Amazing Spider-Man 2 has been given quite the marketing push here at San Diego Comic-Con, as you can see from the banners above. There is also a new viral video featuring Jamie Foxx as villain Electro that teases the… Read More
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
I’m sure it would’ve been fun to have been selected as a runner, boy would I like to walk away from my life at the moment.