Community To Have Twitter Episode Before Season Premiere Dan Koelsch, September 23, 2010September 26, 2010 Community‘s second season starts tonight on NBC, but the tech-savvy network is kicking things off a bit early. While the show starts at 8pm (7pm Central), NBC will do a “Twittersode” at 7pm. Get the details after the break. Back in January we told you how NBC had set up Twitter accounts for some of the characters of Community. Now they are finally being used for something interesting. You can follow the events of Twitter episode at NBC.com or by following the official Twitter list of Community characters. The concept will be that over the course of the hour (leading up to the Season 2 premiere), the characters will interact in a way that tells a full story. This should be an interesting experiment. Below is what NBC has to say about the viral plan. Welcome to the exclusive Community Twittersode, where your favorite study group gears up for their second year at Greendale Community College and prepares for their first class, Anthropology. So get in on the action and don’t forget to retweet and use the #NBCCommunity hashtag!Check out the live Twittersode happening Thursday, 9/23 at 7pm EST/4pm PST! Source: /Film Social Networks Viral Marketing CommunityNBCTwitter
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More
New UK Food Truck Feeds Your Inner Zombie [And Promotes Release Of “The Walking Dead” Season 2 DVD] August 30, 2012The food truck craze may have hit a few years ago, but it has yet to hit its peak. The entire country has become so enraptured with this food out of a truck craze, that everyone else outside of the United States also wants in on the action. Everyone knows… Read More
“Covert Affairs” Tweetcast Puts Twitter Users To the Test June 29, 2011USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in… Read More