Return of the Super 8 Secret (Updated) Caleb Hamilton, November 15, 2011November 15, 2011 This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8. Now fans will have the chance to race around several cities to find hidden prizes. To find out when and where this will take place, as well as one of the very special prizes, hit the jump. (Now updated with additional cities and a mystery prize!)It’s called the Super 8 Hide & Tweet, a scavenger hunt that will take place this Friday, November 18th in cities across the United States. @Super8Movie has been dropping clues as to which states the hunts will take place, such as California, Pennsylvania, Utah and West Virginia. During my snooping, I found out exactly where each hunt will take place.Chicago, IllinoisDallas, TexasLas Vegas, NevadaLos Angeles, CaliforniaMinneapolis, MinnesotaNew York CityOrlando, FloridaPhiladelphia, PennsylvaniaPhoenix, ArizonaRochester, New YorkSalt Lake City, UtahWeirton, West VirginiaAdditional cities include:Tampa, FloridaSacramento, CaliforniaSan Francisco, CaliforniaSan Antonio, TexasSan Diego, CaliforniaSeattle, WashingtonA Super 8 Blu-ray/DVD combo pack signed by director/writer J.J. Abrams and some mystery prizes (one of which will be tickets to the Mission: Impossible-Ghost Protocol premiere as revealed by @Super8Movie) will be hidden in each city listed above. The microsites you are taken to when clicking the links above is where fans can go on Friday to find out clues as to where the prize is hidden in their city. Then use Twitter hashtag #Super8Movie when posting pictures of the prizes.This seems to be fun and all, but why does Paramount feel the need to run a viral campaign for the release of the Blu-ray? Are they not confident that the film will sell? Let us know what you think in the comments below.You can own the Super 8 Blu-ray/DVD combo pack next Tuesday, November 22nd. Unless of course, you are one of the lucky people to find one of the hidden copies. Good luck! ARGs & Campaigns Social Networks Viral Marketing Paramount PicturesSuper 8TwitterViral marketing
Timacious’s Latest Music Video Has Easter Eggs To “What’s In The Box” Viral September 28, 2010Tim Smit’s first music video for Daybroke’s “Hey Girl” led us to a Cars clip for his What’s In The Box Viral, and confirmed that the feature film adaption is still happening. Now he has uploaded the much anticipated “Sabotage” music video (again by the band Daybroke) and, as expected,… Read More
Acura’s S.H.I.E.L.D. Website for “The Avengers” Has Games, Prizes, and Possible Plot Details April 5, 2012April 5, 2012Disney and Marvel Studios’ The Avengers opens in theaters in less than a month, but if you’re in need for a fix, the car company Acura has just what you are looking for. After the break, learn about their exclusive S.H.I.E.L.D. website that has games, prizes, and possibly even some… Read More
Disney Shakeups May Affect Future Marketing November 26, 2009November 26, 2009It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new… Read More
Come on Paramount hide one in Boise Idaho! I want to have viral fun too but NOTHING ever gets hidden here!
i love this move in fact yesterday i just bought it from this website http://snapshopdeal.com/shop/shop.php?c=2747&n=2649512011&x=Movies