“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts Caleb Hamilton, February 10, 2012March 21, 2012 When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight. What is the “Mark of the Spider-Man”? Find out after the jump.This afternoon, a twitter account was created for the Mark of the Spider-Man. Soon after, it tweeted a message that included coordinates.Since then, four more tweets have gone out, each with two locations in one state. So far, Peter has lost items in New York City, Atlanta, two locations in Colorado (Denver and Glendale), Phoenix and Seattle.A Twitter user in Atlanta found some of the lost items. Below you can see that there was a backpack filled with shoes, a sketchbook and other various items (Follow @dag_kurt for more pictures)Be sure to follow the official Mark of the Spider-Man twitter account for more clues. ARGs & Campaigns Social Networks Viral Marketing Columbia PicturesMark of the Spider-ManSony PicturesThe Amazing Spider-ManTwitter
Nerd Herd To Open Shop At Comic-Con (Updated) April 11, 2011April 13, 2011Briefly: San Diego Comic-Con 2011 may still be over three months away, but we just got word from Chuck himself that the NBC show will feature its fictional Geek Squad-ish Nerd Herd at the convention in the form of their “own building in downtown SD”. We’ll try to find out… Read More
Detroit Won’t Erect Robocop Statue February 8, 2011Briefly: In what may be the saddest news of the young year, Mayor Dave Bing of Detroit responded to a Twitter comment asking why there isn’t a Robocop statue in Detroit like there is of Rocky in Philadelphia. Bing says there are no plans to erect such a statue, which… Read More
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
Check out what I found!In the newspaper of the 3° pic, there is something odd with the text in the black square. If you try to read it (there is a better photo in http://twitter.com/dag_kurt/status/168122132021256193/photo/1 ), you’ll see that the first characters spell “slashprepare”.So, obviously the clue takes you to http://markofthespider-man.com/prepare. The page shows a list of steps you have to somehow follow in markofthespider-man.com (counting from left to right and from up to down, the steps are 1-6-4-2-5-3-2-4-5-3-2-1-6-3-6-2-1-4-2-5).And then, when you click the TV-like squares in the homepage, it shows you whatever the hell is in my pic. Every square is an american city (Atlanta, Denver, LA, NYC, Phoenix & Seattle) with a different countdown pointing into February 13… whatever it means.I have no clue about what comes next, but it’s still something, ain’t it? 😉