“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts Caleb Hamilton, February 10, 2012March 21, 2012 When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight. What is the “Mark of the Spider-Man”? Find out after the jump.This afternoon, a twitter account was created for the Mark of the Spider-Man. Soon after, it tweeted a message that included coordinates.Since then, four more tweets have gone out, each with two locations in one state. So far, Peter has lost items in New York City, Atlanta, two locations in Colorado (Denver and Glendale), Phoenix and Seattle.A Twitter user in Atlanta found some of the lost items. Below you can see that there was a backpack filled with shoes, a sketchbook and other various items (Follow @dag_kurt for more pictures)Be sure to follow the official Mark of the Spider-Man twitter account for more clues. ARGs & Campaigns Social Networks Viral Marketing Columbia PicturesMark of the Spider-ManSony PicturesThe Amazing Spider-ManTwitter
Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release September 28, 2011September 28, 2011Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the… Read More
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More
Alice in Wonderland Sends Out Book and Key To Bloggers January 7, 2010November 16, 2010Our friends at Firstshowing got a nice little present in the mail yesterday in the form of an Alice in Wonderland book full of surprises. In fact, there were books inside books (like those Russian dolls), and a USB drive shaped like a 19th century key. Pretty impressive set up,… Read More
Check out what I found!In the newspaper of the 3° pic, there is something odd with the text in the black square. If you try to read it (there is a better photo in http://twitter.com/dag_kurt/status/168122132021256193/photo/1 ), you’ll see that the first characters spell “slashprepare”.So, obviously the clue takes you to http://markofthespider-man.com/prepare. The page shows a list of steps you have to somehow follow in markofthespider-man.com (counting from left to right and from up to down, the steps are 1-6-4-2-5-3-2-4-5-3-2-1-6-3-6-2-1-4-2-5).And then, when you click the TV-like squares in the homepage, it shows you whatever the hell is in my pic. Every square is an american city (Atlanta, Denver, LA, NYC, Phoenix & Seattle) with a different countdown pointing into February 13… whatever it means.I have no clue about what comes next, but it’s still something, ain’t it? 😉