“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts Caleb Hamilton, February 10, 2012March 21, 2012 When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight. What is the “Mark of the Spider-Man”? Find out after the jump.This afternoon, a twitter account was created for the Mark of the Spider-Man. Soon after, it tweeted a message that included coordinates.Since then, four more tweets have gone out, each with two locations in one state. So far, Peter has lost items in New York City, Atlanta, two locations in Colorado (Denver and Glendale), Phoenix and Seattle.A Twitter user in Atlanta found some of the lost items. Below you can see that there was a backpack filled with shoes, a sketchbook and other various items (Follow @dag_kurt for more pictures)Be sure to follow the official Mark of the Spider-Man twitter account for more clues. ARGs & Campaigns Social Networks Viral Marketing Columbia PicturesMark of the Spider-ManSony PicturesThe Amazing Spider-ManTwitter
Ben Stiller Brings Back Zoolander for SNL October 10, 2011On this weekend’s episode of Saturday Night Live, Ben Stiller hosted to promote his upcoming comedy Tower Heist. While the reviews were mixed, we were a few highlights, including Derek Zoolander making an appearance on Weekend Update, as well as a parody trailer for Moneyball. Check out both clips after… Read More
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More
“TRON: Legacy” Theatrical Trailer Released July 22, 2010July 22, 2010A new theatrical trailer for TRON: Legacy was released today on Yahoo! Movies, and it’s awesome. The trailer gives us the first glimpse into what the storyline will be, and it’s the first time we see more than just Kevin Flynn’s face. This comes after a Tron panel was held… Read More
Check out what I found!In the newspaper of the 3° pic, there is something odd with the text in the black square. If you try to read it (there is a better photo in http://twitter.com/dag_kurt/status/168122132021256193/photo/1 ), you’ll see that the first characters spell “slashprepare”.So, obviously the clue takes you to http://markofthespider-man.com/prepare. The page shows a list of steps you have to somehow follow in markofthespider-man.com (counting from left to right and from up to down, the steps are 1-6-4-2-5-3-2-4-5-3-2-1-6-3-6-2-1-4-2-5).And then, when you click the TV-like squares in the homepage, it shows you whatever the hell is in my pic. Every square is an american city (Atlanta, Denver, LA, NYC, Phoenix & Seattle) with a different countdown pointing into February 13… whatever it means.I have no clue about what comes next, but it’s still something, ain’t it? 😉