More Images Revealed Through “Discovering Prometheus” Facebook App Dan Koelsch, April 5, 2012April 5, 2012 The new Discovering Prometheus Facebook app for Ridley Scott’s much-anticipated Alien prequel Prometheus promises to unfold “exclusive reveals” in following weeks. Get the details after the break. The app features a 3D star map similar to the one seen in clips and stills for the film. As the various celestial objects move around in their orbits, you can select the blue one that says “Week 1”. The other red orbiting objects have countdowns until they are unlocked. Selecting the available object brings up a navigation bar that has the film’s trailer, a few still images (like our header above and the image below), as well as a few GIFs.The app promises more to come in its description:JOIN THE “DISCOVERING PROMETHEUS” JOURNEY WHERE YOU WILL BE LED TO EXCLUSIVE REVEALS AND ACTIVITIES FROM THIS GROUNDBREAKING MYTHOLOGYWe’ll have to wait and see if this ties into the Prometheus viral campaign, but check out the app to see if there are any hidden clues. Prometheus opens in theaters on June 8th. Apps ARGs & Campaigns Social Networks Viral Marketing AppFacebookPrometheus
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
you can select the blue one that says “Week 1″. The other red orbiting objects have countdowns until they are unlocked.