More Images Revealed Through “Discovering Prometheus” Facebook App Dan Koelsch, April 5, 2012April 5, 2012 The new Discovering Prometheus Facebook app for Ridley Scott’s much-anticipated Alien prequel Prometheus promises to unfold “exclusive reveals” in following weeks. Get the details after the break. The app features a 3D star map similar to the one seen in clips and stills for the film. As the various celestial objects move around in their orbits, you can select the blue one that says “Week 1”. The other red orbiting objects have countdowns until they are unlocked. Selecting the available object brings up a navigation bar that has the film’s trailer, a few still images (like our header above and the image below), as well as a few GIFs.The app promises more to come in its description:JOIN THE “DISCOVERING PROMETHEUS” JOURNEY WHERE YOU WILL BE LED TO EXCLUSIVE REVEALS AND ACTIVITIES FROM THIS GROUNDBREAKING MYTHOLOGYWe’ll have to wait and see if this ties into the Prometheus viral campaign, but check out the app to see if there are any hidden clues. Prometheus opens in theaters on June 8th. Apps ARGs & Campaigns Social Networks Viral Marketing AppFacebookPrometheus
Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? March 15, 2011March 15, 2011It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. Read More
Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App January 8, 2013January 8, 2013The Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
you can select the blue one that says “Week 1″. The other red orbiting objects have countdowns until they are unlocked.