Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
Fan Made Work Two More Year End Movie Mashup Videos December 21, 2010March 29, 2011I’m sure we’ll see a lot of videos in the coming weeks that look to mash up clips from this year’s movies. We’ve already showcased one that’s made the viral rounds (/Film even interviewed the video’s editor), and now we have two more that are worth a look as well…. Read More
Social Networks “The Wolverine” Unleashes Declassified Documents, A Free iBook And An Interactive Experience November 11, 2013November 11, 2013With the upcoming release of The Wolverine for home video consumption, 20th Century Fox is using the film’s social networks as well as other interactive marketing tools to help us learn more about the Marvel character. Find out after the break what kind of information will be revealed and what places… Read More
12 Days of Viral – DAY SIX December 18, 2009December 17, 2009On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code… Read More