Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
Bed Down With “The Incredible Burt Wonderstone” March 14, 2013Briefly: The Steve Carrell magician comedy The Incredible Burt Wonderstone opens in theaters tomorrow, but if you want to know what it’s like to be in the (supposedly) world’s biggest bed, you can try the Bed Down With Burt online game. Collect coins to make it to the next stage,… Read More
“The Purge Breakout” Puts Fans In The Terrifying World Of The Film May 19, 2014May 19, 2014The initial premise of Universal’s The Purge brought up an interesting idea, if the country were to initiate a night where all kinds of crime are legal, who would survive? Who would commit crimes? While this plan may not happen anytime soon, The Purge: Breakout may be the closest thing… Read More
3 New Posters for The Crazies January 11, 2010Nothing says your town is screwed quite like an infected auto mechanic. Thanks to a post from Arrow in the Head, we have some great posters that promote the film, and in addition, they promote the viral. Ogden Marsh, as we all know is the setting for the movie, as… Read More