Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
Picture Yourself In Monster Form With The “Monsters University” Create-A-Monster App June 7, 2013April 15, 2015Do you want to be admitted into the fabled Monsters University but can’t because you’re a human? Well don’t fret, because now you can transform into monster form using the Create-a-Monster app! Before you start heading over to admissions however, you will want to find out more about this revolutionary… Read More
District 9 Cleans Up at Key Art Awards June 12, 2010The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening…. Read More
Mortal Kombat Web Series Debuts First Episode April 12, 2011After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over… Read More