Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
Guns Depots, Meds, Food, and More Are All Available on the Map of the Dead App April 13, 2012December 27, 2012It’s always good to plan ahead. It will pay tenfold when the zombie apocalypse happens. Even with the fortified shelter, how do you find the necessary supplies to sustain yourself and others? That’s where the Map of the Dead, the latest Zombie Apocalypse Survival App, comes into play. Using the… Read More
“The Dark Knight Rises” Theater Standee Lets You Send Your Message to Gotham July 19, 2012July 19, 2012The Dark Knight Rises is out this weekend, and as you can imagine, people are bursting at the seams with excitement. TO help fans get even more excited for the film, Warner Bros. have been rolling out special standees to movie theaters that allow you to record a short video… Read More
Comic-Con Has a “Paranormal Activity” Viral July 22, 2011July 22, 2011While Dan is on the Comic-Con front lines, battling every Storm Trooper, Superman, and fantasy geek and taking home Slave Leias as his prize, I am here giving out all the help that I can for news that is happening outside sunny San Diego. For instance, a small viral campaign… Read More