Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
“Transcendence” Viral Videos Makes Their Presence Known March 28, 2014March 28, 2014Since the release of the three viral videos promoting Transcendence, all we have managed to see from the film is a fun game that measures your technology dependency. With the film closing in on it’s April release, the viral marketing it starting to kick up once again. This time, there… Read More
UK Viral Campaign Launched For Supernatural January 14, 2010January 14, 2010The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced… Read More
Indie Director Makes “TwitFlicks” To Fund Movie October 27, 2011What do you do if your Kickstarter-like campaign to fund your independent short film isn’t working? If you’re Dutch director Eddy Terstall, you take requests for mini-movies on Twitter for a fee, calling them “Twitflicks”. By doing just that, Terstall raised about €120,000, way more than the €20,000 he was… Read More