Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
HGTV and Disney Create “Electrifying Garden” At Comic-Con July 10, 2012If you’re going to San Diego Comic-Con this week, then you are in a visual treat courtesy of Disney and HGTV. The two have teamed up to transform the Hilton San Diego Gaslamp Quarter lawn into an “Electrifying Garden” inspired by Disney’s Frankenweenie. We will include this and the film’s… Read More
A New Batch of Surrogates Posters July 31, 2009July 31, 2009Busy day. IGN has posted some new billboards that are soon to hit the streets and show off the surrogates that you too can have as your very own! Especially if you want to look like Beckham or Angelina. Human Perfection. What Could Go Wrong? Well, when your innards are… Read More
2012 Viral: Please Leave a Message September 4, 2009September 4, 2009Once again, Charlie Frost is on top of his game. How the guy manages to keep his Winnebago in tip top shape, and yet still find time to post conspiracies and insider info is beyond me. I’m thinking we may have a spot for Mr. Frost on the MovieViral team…. Read More