Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
New Secret J.J. Abrams Trailer Attached to Iron Man 2 – Supposedly for Cloverfield Prequel May 4, 2010June 15, 2011Earlier today, it was announced that J.J. Abrams was going to attach a trailer to Marvel Studios’ Iron Man 2. This morning we got word that a new trailer for a currently unknown movie will be shown with Iron Man 2 at its midnight showings across the United States. Iron Man 2… Read More
Infographic Highlights Most Noteworthy Viral Activity of 2012 January 16, 2013January 16, 2013Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among… Read More
Super 8 Viral: Folder and Audio File Found June 2, 2010June 10, 2010After weeks of poking and prodding, a small break has finally been made on the remote computer desktop seen on Scariest Thing I Ever Saw. While this may not be a huge step in Super 8 viral, at least it’s something to tide us over until the Rocket Poppeteers website… Read More