Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
New Interactive Trailer for “Snow White and the Huntsman” May 24, 2012May 24, 2012One of my most anticipated films of the summer is Universal’s Snow White and the Huntsman, which takes the mythology of Snow White a lot more seriously than this year’s earlier release Mirror Mirror. The action adventure retelling opens in theaters next Friday, June 1st, and Universal has created an… Read More
“Antiviral” Viral Site: Discover What Celebrity Viruses You Can Willingly Become Infected With August 11, 2012August 11, 2012As shown in this edition of trailers weekly, a new viral site for Antiviral has appeared, and if you saw the trailer for the film (which i suggest you do, because its just twisted) then it should give you a slight clue as to what this viral site could contain…. Read More
‘Furious 7’ Title Confirmed; Marketing Campaign Revealed October 26, 2014October 26, 2014It’s been a long road for the cast and crew of the Fast and Furious 7 film, but with the release date just a couple of months away, Universal is shifting to kick their marketing campaign for the film into high gear. Now, I said Fast and Furious 7 film… Read More