Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
District 9 – A Couple of Updates July 24, 2009July 24, 2009New blog on MNUSpreadslies.com: Nothing major in the blog, but the comments are interesting. Seems like Christopher wants to be friends with the humans, the same humans he started his blog to be against, and is now getting grief about it. And, a new pic was found on io9.com Looks… Read More
New ‘Office’ Webisodes to Premiere October 21st October 4, 2010Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More