Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
“The Hunger Games” Viral Review: Pretty Standard Fun April 6, 2012April 6, 2012The Hunger Games may have gotten positive ratings across the board, but what of its viral campaign. Yes The Hunger Games had a subtle viral campaign that helped appease fans before the movie’s release, and now that the movie has already been released, the viral sites are officially inactive. From… Read More
ARGs & Campaigns Cloverfield 2: What We Know & Viral Marketing Campaign (Slusho!) January 8, 2024May 11, 2026Paramount has has confirmed that the fourth installment in the Cloverfield film franchise will be a direct sequel to the 2008 found-footage film. The origin story of this website is deeply rooted in the 2008 cult classic found-footage monster movie Cloverfield. One year after the movie’s release on 1-18-08, this… Read More
Help Choose The Ending of the “Clue”-centric 100th Episode of the TV Show “Psych” March 25, 2013To celebrate the 100th episode of the long-running USA comedic detective series Psych, they’re allowing fans to dictate how the show ends live on the air. To find out more about the episode and how you can participate in the vote this Wednesday, hit the jump for details. Read More