Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
Advertisers Lose Grip on Reality November 26, 2009November 26, 2009As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more… Read More
Contests Win A Signed Script To NBC’s “Hannibal” June 20, 2013With the season finale of NBC’s Hannibal happening tonight, the show has created a contest through their Tumblr account, so fans can submit to win a signed script as well as other goodies. Find out after the break how you can enter and what you could win. Read More
“Apollo 18″ Gets Teaser Poster and Possible Viral Video November 24, 2010October 18, 2011Did you know that there was secret mission to the moon that happened after Apollo 17? Well, that’s the premise of producer Timur Bekmambetov’s Apollo 18, which speculates that the reason it was secret is because we found (presumably violent) aliens. Yesterday brought us not only the first official teaser… Read More