Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
Is Ferris Bueller Taking Another Day Off? (UPDATED) January 26, 2012January 27, 2012A new viral video has surfaced on the interwebs featuring Matthew Broderick reprising a role from one of his most famous films. The last time we saw Ferris Bueller it was 1986 and he was taking the day off from school. Now, almost 26 years later, Ferris has reappeared (though… Read More
Oscorp Website Found for “The Amazing Spider-Man” May 10, 2012While everyone’s focus may be on the event happening tomorrow afternoon, we have another update to The Amazing Spider-Man viral campaign beforehand. The website for Oscorp Industries has been found. Get the details after the break. Read More
Veronica Mars Movie Update: 4 Days to Go! April 8, 2013April 7, 2013The Veronica Mars Movie Project ends its Kickstarter crowdsourcing effort on Friday, and with around 73,000 backers and $4.8 million pledged, I think we can call it a great success. After the break, read some of the recent updates to the project. Read More