“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
Prove You’re a Taker With Facebook March 23, 2010March 23, 2010Sherlock Holmes invited us to team up to solve mysteries and be on the good side of the law by working with friends on Facebook. Takers does the exact opposite. Find out how to be a Taker on Facebook after the jump. Read More
Big Tron Legacy Update: Many Viral Sites, Countdown for Space Paranoids Online April 29, 2010October 18, 2011There has been an explosion of viral sites for Disney’s Tron Legacy lately, and thanks to Firstshowing, we are able to connect them together to make sense of it all. Try to follow the full story after the break. Read More
YouTube Celebrates Fifth Birthday May 17, 2010It’s hard to believe, but YouTube has only been around for five years. That means it wasn’t around in the last election Bush won, MySpace and Facebook had already been around for over a year, and Twitter was just a gleam in Odeo’s (now Obvious Corp) eye. Since its creation,… Read More