“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
New iPhone Tron Legacy Application July 19, 2010July 19, 2010A Tron Legacy application was released by Disney yesterday on the iTunes App store, and it can be yours for free. While we still have months before the film comes out, you can jump right into the Tron experience with some fun single and multiplayer games. After the jump see… Read More
Empire Releases Four Teaser Images For “The Adventures of Tintin: Secret of the Unicorn” October 30, 2010We finally have our first images from The Adventures of Tintin: Secret of the Unicorn. The film is still 14 months away from its release but the people at Empire has released four teaser images that shows us how detailed the motion capture movie will be. You can view these… Read More
“Monsters University” Website Defaced For April Fools April 7, 2013Briefly: We are a bit late on this one, but as the saying goes, it’s better than never. On April Fools, the Monsters University school website was defaced by rival school Fear Tech. The site is back to normal now, but you can see a full image of the destruction… Read More