“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
Prometheus: Weyland Industries Adds Investor Information Page March 22, 2012March 22, 2012After we got two new images for Ridley Scott’s Alien prequel Prometheus, the Weyland Industries website has been updated to include a page on Investor Information, and it is quite extensive. There is only a small section on Project Prometheus, which you can check out after the jump. Read More
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More
Strange Interactive Site For Park Chan-wook’s ‘Stoker’ Lets You Read Letters To India November 29, 2012November 30, 2012We’ve posted a trailer for Park Chan-wook English language debut Stoker earlier this year. There were subtle hints of Alfred Hitchcock and Brian Del Palma woven into the fabric of this psychological thriller. Now a new interactive site welcomes you into the world of the movie. Hit the jump to… Read More