Trask Industries From “X-Men: Days of Future Past” Makes Comic-Con Appearance Dan Koelsch, July 18, 2013 Rumor has it that X-Men: Days of Future Past will have a panel during 20th Century Fox’s Comic-Con presentation on Saturday. To promote the film, Trask Industries have a set-up outside of Hard Rock Hotel that showcases the head of their Sentinel. Check out images after the break. In the comic book story the film is based on, Sentinels rule the US, while mutants live in internment camps. The story also involves time travel, so most of the film will take place in the 70s. X-Men: Days of Future Past opens on May 24th. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Comic-ConTrask IndustriesX-Men: Days of Future Past
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More
“The Optimist” Explores Walt’s Haunts & Connections To Brad Bird’s “Tomorrowland” July 30, 2013July 30, 2013Just a few days after Comic-Con kicked off, The Optimist, a viral campaign for Brad Bird’s Tomorrowland, was launched. Little was known about the actual ARG, and since it’s debut earlier this July, fans and players have been combing through the site in hopes of finding another clue to the… Read More