“The Giver” Trailer Makes An Enticing Viral Announcement Michael Lee, March 19, 2014 The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like Brenton Thwaites. While film adaptations of dystopian YA novels have been popping up in recent years, none of them would be even possible if The Giver laid down the foundation, because the novel was one of the first to explore that realm, and give young readers a reason to dive into a good book.Hit the jump to see the trailer, and what looks like a viral campaign.First the trailer. We are introduced to a world that has been ravaged by wars, poverty, famine, and other disasters, but a collective force brought the world together to create a utopia. But when young Jonas (Brenton Thwaites) is assigned to be the community’s keeper of memories, he discovers that this utopia comes at a staggering cost.The trailer ends by showing a website Receive Your Destiny. If you head over there you will meet The Giver (Jeff Bridges) who explains what it means to be a “receiver.” Here is the transcription:To represent their community, a receiver must possess four qualities: intelligence, integrity, courage, and above all a capacity to see beyond. Do you believe you possess these four attributes?After the video ends, the website asks that you join them on April 28 to receive your destiny. It doesn’t look like there will be any viral activity for the film will be happening during WonderCon seeing as its being held on the weekend of April 18. But who knows what will happen. We’ll be sure to keep you posted.The Giver opens on August 15.The haunting story of THE GIVER centers on Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. The film is based on Lois Lowry’s beloved young adult novel of the same name, which was the winner the 1994 Newbury Medal and has sold over 10 million copies worldwide. ARGs & Campaigns Trailers Weekly Viral Marketing Viral News Brenton ThwaitesJeff BridgesPhilip NoyceReceive Your DestinyThe Giver
“TRON: Legacy” Facebook App Allows You to Become Part of the Grid November 16, 2010November 16, 2010The TRON: Legacy Facebook page is allowing you to become a part of the Grid simply by taking a photo. To see how you to be part of the grid, hit the jump. Read More
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More
Pac-Man Anniversary Brings Best Google Doodle Ever May 21, 2010June 12, 2010Google is known for changing their logo on their homepage for special occasions such as famous birthdays and anniversaries of important events, often generating creative and original artwork. Today they did not disappoint for Pac-Man’s 30th Anniversary, as they turned their logo into a playable Pac-Man game. Get more details… Read More