Google Hires “Pokémon” Masters! Caleb Hamilton, June 17, 2014June 17, 2014 Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master position with the company, but it was a fun activity to take part in for any Pokémon fan. Now, two months later, a participant on Reddit received a special message from Google…they got the job. More after the jump.That was the original announcement video released on April 1st. On Friday, Reddit user, TinyGrump, posted this image in the googlepokemon subreddit: Along with the letter, Google sent out 10 business cards which have the “Pokémon Master” job title as well as the Master’s name. If you caught all 150 Pokémon, be on the look out for your letter and cards! Post yours to our Facebook wall or share with us on Twitter with hashtag #MovieViral! ARGs & Campaigns Social Networks Viral Marketing April Fools DayGooglePokemonSocial NetworksViral marketing
Video: 3D Street Art for “Life of Pi” March 13, 2013From March 9-12, internationally recognized American chalk/street artist Tracy Lee Stum brought her spectacular interactive 3D street drawing to L.A. LIVE in Downtown Los Angeles as she paid tribute to Life of Pi, in honor of the March 12 home entertainment release. The drawing was inspired by a key scene… Read More
BMW Mini Pays Homage to “The Italian Job” With Short Film June 18, 2012June 18, 2012The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership… Read More
12 Days of Viral – DAY NINE December 21, 2009December 20, 2009On the ninth day of viral, my movie gave to me….. Cell phones for calling Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others… Read More