Google Hires “Pokémon” Masters! Caleb Hamilton, June 17, 2014June 17, 2014 Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master position with the company, but it was a fun activity to take part in for any Pokémon fan. Now, two months later, a participant on Reddit received a special message from Google…they got the job. More after the jump.That was the original announcement video released on April 1st. On Friday, Reddit user, TinyGrump, posted this image in the googlepokemon subreddit: Along with the letter, Google sent out 10 business cards which have the “Pokémon Master” job title as well as the Master’s name. If you caught all 150 Pokémon, be on the look out for your letter and cards! Post yours to our Facebook wall or share with us on Twitter with hashtag #MovieViral! ARGs & Campaigns Social Networks Viral Marketing April Fools DayGooglePokemonSocial NetworksViral marketing
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
“Amazing Amy” App From ‘Gone Girl’ Launches On iPhone October 4, 2014October 4, 2014Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s… Read More
Can You Spot The Subliminal Advertising In This “Hawaii Five-0” Clip? January 20, 2012December 27, 2012In a new episode of CBS’s Hawaii Five-0 this past Monday, a particular clip seemed to have some kind of secret subliminal message regarding a sandwich shop. See if you can spot it in the video after the jump. Read More