“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem Michael Lee, July 9, 2014July 9, 2014 It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the nation as a unified force in a time where Katniss’ actions have started uprisings and revolutions in nearly all of the districts of Panem. The video also contained some minor spoilers, but it did set a precedent for not only the film, but for the marketing campaign itself.Now a new video has been released, which shows President Snow once again addressing the nation, trying to unite them during trying times. But something strange occurs during his address, and it’s something the entire nation of Panem and fans of The Hunger Games novels needs to hear. Hit the jump to see the full video.This latest viral video shows just how President Snow rules Panem with an iron fist. Surrounded by an army, and Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone), Snow’s video address is hacked by Beetee Laiter (Jeffery Wright), who proclaims: “The Mockingjay Lives”While this isn’t quite exactly the trailers fans would normally hope for, they are definitely great viral teasers that hint that their patience will be rewarded. We haven’t even seen Katniss (Jennifer Lawrence) in these videos, so if there is another one, you can bet she will appear in it.The video was released on the film’s official Youtube page, and is available to watch on 4K HD. That is some premium quality if you have access to it, so I suggest you watch it in that format. You can also watch the video on the film’s viral site: TheCapitol.pnAlso check out the viral poster below.Directed by Francis Lawrence, The Hunger Games: Mockingjay Part 1 opens in theaters on November 21. ARGs & Campaigns Viral Marketing Viral News Viral Videos LionsgateThe CaptiolThe Hunger Games: Mockingjay Part 1
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More
Fan-Made “Jurassic Park” Video Game In the Works January 7, 2013Have you ever wanted to experience the awe and danger of Jurassic Park? Well, you may get your chance, eventually. A group is developing a free video game based on the classic Spielberg blockbuster called Jurassic Life, due to the fact that the Half-Life 2 Source engine SDK is being… Read More
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More