‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign Michael Lee, September 25, 2014September 25, 2014 Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past.To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering how the character was originally introduced, the 20th Century Fox marketing team has decided to use the character as the face of their latest social media marketing campaign. Using Vine and Instagram, we see, what we assume is an older Quicksilver try to make a speedy recovery after forgetting his girlfriend’s birthday. Hit the jump to check it out.Here isn’t much more to it then these videos, who are using the Peter Maximoff name as their Instagram and Vine handle. You wouldn’t really know that this is part of a viral marketing strategy until you see the X-Men: Days of Future Past tag pop up at the end.So it should be interesting to see how many more videos (if that’s the plan) pop up during the X-Men: Days of Future Past marketing campaign. We’ll just have to wait and see.20th Centure Fox Home Entertainment will release X-Men: Days of Future Past on Blu-ray and DVD on October 14. ARGs & Campaigns Social Networks Viral Marketing Viral News InstagramvineX-Men: Days of Future Past
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
Is Invader Zim Coming Back? April 25, 2010December 20, 2011Almost a decade ago, Invader Zim, a highly praised Nickelodeon cartoon show created by Johnen Vasquez, was canceled for various reasons. Despite this, the fan base has remained strong all these years; so strong that Viacom-released DVDs with unaired episodes have come out with above average sales. Recently, however, there has been large… Read More
New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! February 14, 2013February 15, 2013Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop… Read More