‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign Michael Lee, September 25, 2014September 25, 2014 Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past.To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering how the character was originally introduced, the 20th Century Fox marketing team has decided to use the character as the face of their latest social media marketing campaign. Using Vine and Instagram, we see, what we assume is an older Quicksilver try to make a speedy recovery after forgetting his girlfriend’s birthday. Hit the jump to check it out.Here isn’t much more to it then these videos, who are using the Peter Maximoff name as their Instagram and Vine handle. You wouldn’t really know that this is part of a viral marketing strategy until you see the X-Men: Days of Future Past tag pop up at the end.So it should be interesting to see how many more videos (if that’s the plan) pop up during the X-Men: Days of Future Past marketing campaign. We’ll just have to wait and see.20th Centure Fox Home Entertainment will release X-Men: Days of Future Past on Blu-ray and DVD on October 14. ARGs & Campaigns Social Networks Viral Marketing Viral News InstagramvineX-Men: Days of Future Past
“Under The Skin” Offers Free Stream Of Mica Levi’s Score March 26, 2014Studio A24 today just released a full stream of Mica Levi‘s hypnotic movie score for Under The Skin. We’re mere days away from Jonathan Glazer‘s movie and getting all sorts of marketing content. Interactive web pages and interesting posts on Craigslist are helping to make Under The Skin‘s marketing one… Read More
First “Looper” Mission Reveals New Image, Plus New Viral Website for Maxx Labs August 22, 2012As we warned you last week, today was the first Looper Network mission, and the reward was a production image from the film. Get the details after the break. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More