‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign Michael Lee, September 25, 2014September 25, 2014 Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past.To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering how the character was originally introduced, the 20th Century Fox marketing team has decided to use the character as the face of their latest social media marketing campaign. Using Vine and Instagram, we see, what we assume is an older Quicksilver try to make a speedy recovery after forgetting his girlfriend’s birthday. Hit the jump to check it out.Here isn’t much more to it then these videos, who are using the Peter Maximoff name as their Instagram and Vine handle. You wouldn’t really know that this is part of a viral marketing strategy until you see the X-Men: Days of Future Past tag pop up at the end.So it should be interesting to see how many more videos (if that’s the plan) pop up during the X-Men: Days of Future Past marketing campaign. We’ll just have to wait and see.20th Centure Fox Home Entertainment will release X-Men: Days of Future Past on Blu-ray and DVD on October 14. ARGs & Campaigns Social Networks Viral Marketing Viral News InstagramvineX-Men: Days of Future Past
Beauty Shop Patrons Get Hair-Raising Scare Thanks to “The Last Exorcism Part II” February 26, 2013In a prank to help promote this weekend’s theatrical opening of The Last Exorcism Part II, some customers at a beauty salon got more than a haircut when a two way mirror shows a possessed girl over their own reflection. Check out the reactions after the break. Read More
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
Anthony and Joe Russo Talk “Captain America: The Winter Soldier”, Influences, Creating A Poltical Thriller, And More March 24, 2014March 24, 2014The one thing that may surprise audiences who watch Captain America: The Winter Soldier is that it is directed by Anthony and Joe Russo, two men with strong comedic backgrounds. They might be the last two people you’d think would direct an action film, let alone a sequel to the… Read More