‘Jurassic World’ Viral Video Introduces InGen’s New Head Security Michael Lee, February 11, 2015February 11, 2015 We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the park like the creation of the IndoMinus Rex.But in a newly released viral video from the Jurassic World site, we are learning more about the InGen and how the company has evolved into something new while still honoring its previous innovations. Hit the jump to check out the video.As you can see the video introduces us to Vincent D’Onofrio’s character in the film, Vic Hoskins, head of InGen’s Private Security division. There are some hints of new footage in the film, some of which looks like b-roll, with a few scenes from the trailers.Starring Chris Pratt, Bryce Dallas Howard, Ty Simpkins, Jake Johnson, Nick Robinson, Irrfan Khan, BD Wong, Omar Sy, Judy Greer, Katie McGrath, Lauren Lapkus and Andy Buckley. Jurassic World opens on June 15.Twenty-two years after the events of Jurassic Park, Isla Nublar, an islet located off Central America’s Pacific Coast, near Costa Rica, now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond. This new park is owned by the Masrani Global Corporation. Owen Grady (Chris Pratt), a member of the park’s on-site staff, conducts behavioral research on the Velociraptors. At the corporation’s request, the park’s geneticists create the Indominus Rex,a genetically modified hybrid dinosaur, to boost visitor attendance, but it soon breaks loose and runs wild throughout the park, forcing the staff to consider unique measures to stop it. ARGs & Campaigns Viral Marketing Viral Videos Jurassic WorldUniversal Pictures
Save the World From the Aisles of Walmart with The Avengers AR App! April 27, 2012April 27, 2012Imagine yourself strolling down an aisle at your local Walmart. You’re minding your own business, checking out the sweet HDTVs lining the wall, when all of a sudden, you’re confronted by Loki, the God of Mischief himself! What do you do? You don’t have any superpowers or a robotic suit… Read More
Super 8 Viral Updates: Minker’s Blog Hacked, New Chat, And Map Of The Little A’Le’Inn March 27, 2011March 27, 2011So far we’ve seen the viral campaign for Super 8 split into two narratives. There’s the Rocket Poppeteers storyline and then there’s the tale of Josh Minker and a mystery man (dubbed Mysterio by ARGers) who have to work together to figure out the secrets of Minker’s father. We got… Read More
“The Walking Dead” Uses Viral Marketing Zombies To Prank NYC February 6, 2014February 6, 2014First it was the psychic in the coffee shop, then it was the demon baby terrorizing bystanders, now in anticipation of The Walking Dead coming back, the folks over at AMC prepared a frightful surprise for the citizens of New York City. Looks as though unsuspecting pedestrians have had run-ins… Read More