‘Jurassic World’ Viral Video Introduces InGen’s New Head Security Michael Lee, February 11, 2015February 11, 2015 We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the park like the creation of the IndoMinus Rex.But in a newly released viral video from the Jurassic World site, we are learning more about the InGen and how the company has evolved into something new while still honoring its previous innovations. Hit the jump to check out the video.As you can see the video introduces us to Vincent D’Onofrio’s character in the film, Vic Hoskins, head of InGen’s Private Security division. There are some hints of new footage in the film, some of which looks like b-roll, with a few scenes from the trailers.Starring Chris Pratt, Bryce Dallas Howard, Ty Simpkins, Jake Johnson, Nick Robinson, Irrfan Khan, BD Wong, Omar Sy, Judy Greer, Katie McGrath, Lauren Lapkus and Andy Buckley. Jurassic World opens on June 15.Twenty-two years after the events of Jurassic Park, Isla Nublar, an islet located off Central America’s Pacific Coast, near Costa Rica, now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond. This new park is owned by the Masrani Global Corporation. Owen Grady (Chris Pratt), a member of the park’s on-site staff, conducts behavioral research on the Velociraptors. At the corporation’s request, the park’s geneticists create the Indominus Rex,a genetically modified hybrid dinosaur, to boost visitor attendance, but it soon breaks loose and runs wild throughout the park, forcing the staff to consider unique measures to stop it. ARGs & Campaigns Viral Marketing Viral Videos Jurassic WorldUniversal Pictures
Mission Icefly Website Slowly Reveals Cities June 27, 2011June 27, 2011Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and… Read More
“Dora The Explorer” Fake Movie Trailer Gets Turned into Real Web Series March 14, 2013March 14, 2013Last summer, the comedy website CollegeHumor made a fake trailer for a Dora The Explorer movie that turned the young educational traveler into an international spy. The action-packed trailer starring Modern Family‘s Ariel Winter as the title character went insanely viral, with people asking for this to really happen. CollegeHumor… Read More
Check it out: G.I.Joe Viral Campaign July 21, 2009July 21, 2009G.I.Joe, which releases August 7th, has ‘gone viral’. First, is the G.I.Joe: Make the Grade Quiz. It gives insight on some of the weapons that have been developed over the years, like exploding dogs. Take a look: Second, and probably to many more interesting, is this video of one of… Read More