‘Jurassic World’ Viral Video Introduces InGen’s New Head Security Michael Lee, February 11, 2015February 11, 2015 We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the park like the creation of the IndoMinus Rex.But in a newly released viral video from the Jurassic World site, we are learning more about the InGen and how the company has evolved into something new while still honoring its previous innovations. Hit the jump to check out the video.As you can see the video introduces us to Vincent D’Onofrio’s character in the film, Vic Hoskins, head of InGen’s Private Security division. There are some hints of new footage in the film, some of which looks like b-roll, with a few scenes from the trailers.Starring Chris Pratt, Bryce Dallas Howard, Ty Simpkins, Jake Johnson, Nick Robinson, Irrfan Khan, BD Wong, Omar Sy, Judy Greer, Katie McGrath, Lauren Lapkus and Andy Buckley. Jurassic World opens on June 15.Twenty-two years after the events of Jurassic Park, Isla Nublar, an islet located off Central America’s Pacific Coast, near Costa Rica, now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond. This new park is owned by the Masrani Global Corporation. Owen Grady (Chris Pratt), a member of the park’s on-site staff, conducts behavioral research on the Velociraptors. At the corporation’s request, the park’s geneticists create the Indominus Rex,a genetically modified hybrid dinosaur, to boost visitor attendance, but it soon breaks loose and runs wild throughout the park, forcing the staff to consider unique measures to stop it. ARGs & Campaigns Viral Marketing Viral Videos Jurassic WorldUniversal Pictures
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster January 24, 2014January 24, 2014While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing… Read More
Viral Fail: Knight and Day Behind The Scenes Video May 13, 2010The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right?… Read More
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More