‘Jurassic World’ Viral Video Introduces InGen’s New Head Security Michael Lee, February 11, 2015February 11, 2015 We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the park like the creation of the IndoMinus Rex.But in a newly released viral video from the Jurassic World site, we are learning more about the InGen and how the company has evolved into something new while still honoring its previous innovations. Hit the jump to check out the video.As you can see the video introduces us to Vincent D’Onofrio’s character in the film, Vic Hoskins, head of InGen’s Private Security division. There are some hints of new footage in the film, some of which looks like b-roll, with a few scenes from the trailers.Starring Chris Pratt, Bryce Dallas Howard, Ty Simpkins, Jake Johnson, Nick Robinson, Irrfan Khan, BD Wong, Omar Sy, Judy Greer, Katie McGrath, Lauren Lapkus and Andy Buckley. Jurassic World opens on June 15.Twenty-two years after the events of Jurassic Park, Isla Nublar, an islet located off Central America’s Pacific Coast, near Costa Rica, now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond. This new park is owned by the Masrani Global Corporation. Owen Grady (Chris Pratt), a member of the park’s on-site staff, conducts behavioral research on the Velociraptors. At the corporation’s request, the park’s geneticists create the Indominus Rex,a genetically modified hybrid dinosaur, to boost visitor attendance, but it soon breaks loose and runs wild throughout the park, forcing the staff to consider unique measures to stop it. ARGs & Campaigns Viral Marketing Viral Videos Jurassic WorldUniversal Pictures
Tron 2 Viral: FlynnLives and HomeOfTron July 21, 2009August 17, 2010If you haven’t heard yet, earlier today a series of packages were sent to multiple movie following blogs like FirstShowing.net. Included was a token and a disk which contained an image, and each blog received a different image. Check that out by reading our previous post. The code was cracked… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Enter “Skyfall” Lodge In Interactive Website February 14, 2013The 23rd (and most successful) James Bond film Skyfall had its home release on Blu-ray and DVD this week, and to commemorate the occassion, 20th Century Fox Home Entertainment has created an interactive website that lets you explore Skyfall Lodge. Get the details after the break, but beware of spoilers… Read More