Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Super 8 Updates: Chat Icon Appears and Video Footage From Weirton Set October 9, 2010Today we have a small viral update and video footage of film production in action in Weirton, West Virginia for Super 8, the sci-fi film being produced by J.J. Abrams and Steven Spielberg. First, we have footage of Super 8 being shot on location from William Blakenship (via AICN). Then… Read More
2 New District 9 Clips – “Aliens Arrive” and “Sprayed” August 13, 2009August 13, 2009Sony Pictures has released two more clips from District 9. The first, titled “Aliens Arrive”, has an interview Grey Bradnam about the situation when the aliens first arrived set against the scene of humans first entering the ship and possibly encountering the non-humans. The second clip is just an extended… Read More
Comic-Con Video: Gas Lamp District July 23, 2010July 23, 2010I had thought about writing a rundown of my Thursday here at San Diego Comic-Con 2010, but I’ve already covered the highlights. The only panel that I went to but haven’t covered was for Megamind, and you can read a recap of that here. Fortunately, I had a chance to… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.