12 Days of Viral – DAY FOUR Scott Caldwell, December 16, 2009December 17, 2009 On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun to do! Movies such as Star Trek, Terminator Salvation and Surrogates gave you the option to either make yourself appear as a character of the film, or in the case of Surrogates, you got to jump out of a plane! Which, being the actual premise of that film, it made perfect sense to do it. Most of these links are over-sponsored as well, giving it that far from viral feel. But whatever. I can make Captain Kirk say bad words and I can Zombify Hillbilly Jim! It’s worth it. Trek Yourself Zombify Yourself Choose Your Surrogate Terminate Yourself So there you have it. Either see yourself on a beach, or find our what it would look like if your neighbor was a cyborg. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites Viral Marketing Star TrekSurrogatesTerminator SalvationZombieland
Watch the Final Episode of Social Film “The Beauty Inside” September 20, 2012Toshiba and Intel’s social film The Beauty Inside debuted its sixth and final episode today. Learn more about the project, and dive deeper into the main character Alex, by checking out the web series’ Facebook page. Watch the episode after the jump. Read More
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More
Watch NBC’s 25 Minute Preview Of Their Spring Television Season December 2, 2010The Spring television season is almost upon us, and NBC has made a pretty lengthy to promote their new primetime shows debuting in the spring, as well as the return of some of your favorites. With NBC being the network at the forefrunt of viral, hopefully we’ll see come cool… Read More