12 Days of Viral – DAY FOUR Scott Caldwell, December 16, 2009December 17, 2009 On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun to do! Movies such as Star Trek, Terminator Salvation and Surrogates gave you the option to either make yourself appear as a character of the film, or in the case of Surrogates, you got to jump out of a plane! Which, being the actual premise of that film, it made perfect sense to do it. Most of these links are over-sponsored as well, giving it that far from viral feel. But whatever. I can make Captain Kirk say bad words and I can Zombify Hillbilly Jim! It’s worth it. Trek Yourself Zombify Yourself Choose Your Surrogate Terminate Yourself So there you have it. Either see yourself on a beach, or find our what it would look like if your neighbor was a cyborg. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites Viral Marketing Star TrekSurrogatesTerminator SalvationZombieland
AMC Scares New Yorkers in “Walking Dead” Viral Video Aimed At Dish Network July 31, 2012The AMC television network has been having a long battle with Dish Network, with Dish Network actually cutting the network, along with sibling channels like IFC, Sundance, and WeTV, at the beginning of July. The dispute is complicated, but as usual, involves money. AMC has now started a campaign to… Read More
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
WonderCon 2010 Preview March 31, 2010October 18, 2011Most people know about Comic-Con International’s yearly convention in San Diego (soon to be Anaheim?), but what you may not know is that the organization has more than one event every year. WonderCon is held annually in San Francisco, and the 2010 convention is this weekend, April 2-4. Find out… Read More