Cars Gone Viral Scott Caldwell, February 13, 2010February 13, 2010 What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal?Don’t make a commercial…..make a film!That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how ballsy their cars are. By bringing on some of the best directors (Ritchie, Woo) as well as some great actors, they let you see what a BMW can really do, with the help of some smoke and mirrors of course. Also, pay attention to the driver. You may know him as this series is what pushed him to where his is today in film. Quite a strong presence for a car. Hostage:Star: Now let’s take a look at another campaign, only this time, for Audi. Yes, I know there are two high end cars in this article, but I just don’t see a Dodge mini-van pulling out all the stops for this type of marketing. A while back, we had an interview with Michael Monello of Campfire, and at the beginning, he mentioned Audi, and “The Art of the Heist”. This wasn’t a film like you just watched with BMW, although it does have it’s theatrical moments. This was full on ARG and a “in your face” type of participation, which all starts with something just as illegal as above. A robbery. Take a look. So what do you think? We need more of this kind of viral marketing in the commercial world? It’s obviously works, so why aren’t we seeing more of it. Or are we, and we just haven’t realized it yet? Viral Marketing AudiBMWCommercials
Social Networks “The Wolverine” Finds New Way To Release First Footage Of The Film March 26, 2013March 26, 2013Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break. Read More
New Interactive 360° Tour Of “Frankenweenie” Set September 15, 2012October 17, 2012Briefly: Back in June, Disney released an interactive 360° tour of one of the sets of Frankenweenie. The Tim Burton-directed stop motion animation film is about a kid who brings his dog back to life, similar to Frankenstein. The first tour video featured Unit 23, one of the 35 sets… Read More
“The Bourne Legacy” Facebook App Recruits You For Operation Intel July 16, 2012July 16, 2012Universal Pictures has updated the viral campaign for The Bourne Legacy. The app called Operation Intel, creates a video and puts you in picture and in the middle of the program that created the people like Aaron Cross and Jason Bourne. Hit the jump to find out more. Read More
The automotive world seems to have really caught on to online and viral advertising.Volvo did it as well, teaming up with Spike Jones to create “The Mystery Of Dalero” Where 32 people from a small town all went out and bought a Volvo.http://www.youtube.com/watch?v=toD0WzAbb3I