Author: Michael Lee

How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride

How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride

Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons. This viral…

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New “Guardians Of The Galaxy Featurette Makes Drax Look Really Smart

New “Guardians Of The Galaxy Featurette Makes Drax Look Really Smart

There are a ton of reasons why we should all be excited about Guardians of the Galaxy. Yes it’s another film from Marvel Studios. Yes, it’ll be tied into that cinematic universe. And Yes, it involves superheroes. But the Guardians are your ordinary heroes. They are made up of a thief, an assassin, two thugs,…

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Marvel Giving Fans A 17-Minute Preview Of ‘Guardians Of The Galaxy” In IMAX; New Poster Revealed

Marvel Giving Fans A 17-Minute Preview Of ‘Guardians Of The Galaxy” In IMAX; New Poster Revealed

Well this pretty much guarantees that Guardians of the Galaxy won’t be at Comic-Con this year. Not too long after a Guardians of the Galaxy preview debuts at Disneyland on July 4th, Marvel Studios has announced that a 17 minute preview of the film will be hitting 150 IMAX screens across North America on July…

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Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign

Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign

We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with the campaign drawing to a close…

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“Begin Again” Viral Contest Gives Keira Knightley Some Style

“Begin Again” Viral Contest Gives Keira Knightley Some Style

Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira Knightley and Hailee Steinfeld look…

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