“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes Michael Lee, June 19, 2014June 19, 2014 The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger…
Google Hires “Pokémon” Masters! Caleb Hamilton, June 17, 2014June 17, 2014 Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master…
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In Kevin C, June 16, 2014June 16, 2014 Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age…
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York Michael Lee, June 16, 2014June 16, 2014 There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So…
“Dawn Of The Planet Of The Apes” Recalls Events That Lead To The War Between Man And Ape Michael Lee, June 13, 2014June 13, 2014 Rise of the Planet of the Apes ended with the H7N9 virus spreading across the globe, thus leading to near human extinction. What happens between the end of that film and Dawn of the Planet of the Apes could define what happens in the sequel. Now 20th Century Fox has…