“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
New Posters for Surrogates, 9, and 2012 July 2, 2009July 2, 2009I know what your thinking. Posters? Who cares? Well…I do. It’s rare to get posters for three films we are covering in one day, and these are actually pretty cool. First up, we have the first official poster for Surrogates. Click on the image for a larger version. Next we… Read More
1st Annual MovieViral Awards Results! January 15, 2010October 18, 2011Last week we asked you to vote in our forum for the best in various categories of viral marketing for the year. Now we have the results of the each of those polls, so lets tell you who won, as well as what we think about the results. Lets get… Read More
Last Piece of “Let Me In” Viral Plus a Deleted Scene October 5, 2010October 6, 2010The Let Me In viral campaign is done and over with, but I got one more piece in the mail; a certain photobooth photo that is shown in the film. /Film also has an exclusive deleted scene that you can watch over on their site. To see the photo and… Read More