“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
“Man of Steel” Website Source Code Reveals Countdown April 12, 2013April 13, 2013Earlier today, we told you about the Man of Steel homepage having a static video that you had to click on to get through to the site. The video has changed a few times, including sometime this evening to c934k200. More importantly, the Man of Steel Facebook fan page figured… Read More
Viral Marketing Yoda Interviewed By ESPN Anchor For Star Wars Character Tournament March 14, 2014StarWars.com is running its This is Madness: Star Wars Character Tournament again this year. Last year Yoda beat out Darth Vader by 60% of the vote to become tournament champion. Will he be triumphant again in 2014? ESPN’s Max Kellerman interviews Yoda to get his insight on this year’s playing… Read More
MovieViral’s Official Comic-Con 2009 Guide! July 21, 2009June 6, 2010(EDITOR’S NOTE: PLEASE SEE OUR COVERAGE UPDATE) It’s almost here! The one and only 2009 San Diego Comic-Con International is coming up in two days. To be sure you’re still infected with viral, MovieViral.com will be at the 2009 Comic Con for live coverage. I will be there, giving you… Read More