“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
Compete In “The Great Gatsby” Fan Art Challenge For A Chance To Win A Trip To NYC For The Premiere April 7, 2013Warner Bros. has been pumping out a number of posters for the upcoming feature film adaptation of The Great Gatsby, but now it’s your turn to take the wheel and create your own art for the film and hopefully win a trip to New York City in the process. Details… Read More
Trailers Weekly: “The Raid 2: Berandal”, “Ride Along”, “The Truth About Emanuel”, “RoboCop”, “Winter’s Tale” November 9, 2013December 11, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from The Raid 2: Berandal, Ride… Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More