“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
WETA Sells New Book “The Art of District 9”, More Nominations From Spike September 6, 2010September 6, 2010Even a year after its release, District 9 just can’t stop its roll of nominations and merchandise. Visual effects production house WETA’s new book, The Art of District 9: WETA Workshop, contains more than just a series of concept art pictures. Adding to that, SPIKE TV has nominated District 9… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More
Help Find Elizabeth Burke Through New “White Collar” Social Experience January 4, 2012January 4, 2012At the end of the summer finale, the wife of FBI agent Peter Burke, Elizabeth Burke, was kidnapped by criminals searching for Neal Caffrey’s stolen Nazi treasure. USA Network is now giving fans the chance to help find Elizabeth via a new, immersive social experience, leading up to the mid-season… Read More