“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
Social Networks “Wish I Was Here” Makes Personalized Trailer For Each Kickstarter Backer May 19, 2014May 19, 2014I’m not ashamed to say that I contributed to Zach Braff‘s Kickstarter campaign for his new film, Wish I Was Here. I loved his directorial debut Garden State and I was interested in seeing what he would create in his follow-up and companion piece to his earlier film. For those… Read More
Fox Searchlight Launches a Powerful Website for “The Tree of Life” April 7, 2011April 8, 2011Terrance Malick’s The Tree of Life may be the film’s most highly anticipated films that is not a comic book adaptation, a sequel, or a film that is a preface to a much larger film. Now Fox Searchlight has launched a website promoting the new drama from Malick calling it… Read More
Marvel to Launch “Avengers Alliance” Facebook Game January 9, 2012January 9, 2012Today, Marvel Entertainment announced it will be launching a massive, combat role-playing Facebook game featuring many of their most iconic heroes and villains. Marvel: Avengers Alliance follows an original storyline in the Marvel Universe, created specifically for the game. We’ve got more information and some pics of gameplay from the… Read More