“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
Apps Official Game Released For The New “Robocop” Movie January 12, 2014On the heels of the upcoming Robocop film reboot, a new video game based on the movie has been created for all Apple mobile devices. After the break, check out info about the game along with a quick video trailer and a few screenshots. Read More
Editorial: Why Sony has done everything right June 17, 2009January 16, 2010If you haven’t read it yet, I suggest you check out Matt’s article entitled “Why can’t Sony do anything right?“. Now, as I do respect Matt’s opinion, I would just like to take a few minutes and explain why he’s wrong. Now even though I think Matt is wrong about his… Read More
Kaiju Body Parts Sent to Film Blogs for “Pacific Rim” July 11, 2013Kaiju organs are big business in the world of Pacific Rim and in a pretty cool viral campaign just before this film opens nationwide this Friday, black market business man Hannibal Chau has sent out some rather interesting items to an assortment of internet establishments to help promote his entrepreneurial… Read More