12 Days of Viral – DAY FOUR Scott Caldwell, December 16, 2009December 17, 2009 On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun to do! Movies such as Star Trek, Terminator Salvation and Surrogates gave you the option to either make yourself appear as a character of the film, or in the case of Surrogates, you got to jump out of a plane! Which, being the actual premise of that film, it made perfect sense to do it. Most of these links are over-sponsored as well, giving it that far from viral feel. But whatever. I can make Captain Kirk say bad words and I can Zombify Hillbilly Jim! It’s worth it. Trek Yourself Zombify Yourself Choose Your Surrogate Terminate Yourself So there you have it. Either see yourself on a beach, or find our what it would look like if your neighbor was a cyborg. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites Viral Marketing Star TrekSurrogatesTerminator SalvationZombieland
“Prometheus” Viral Site Updates; Investors Can Now Register March 5, 2012March 21, 2012Last week, the web was buzzing about a viral video released by TED that appeared to be the beginning of a viral campaign for Ridley Scott’s Alien prequel, Prometheus. A website was also launched, Weyland Industries, that said anyone interested in becoming an investor would have the opportunity to do… Read More
Scott Pilgrim Facebook Page Needs 100,000 Fans to Premiere New Trailer (Update: Now Live!) May 30, 2010July 10, 2010The folks behind Scott Pilgrim Vs. The World are holding the new trailer for the summer movie hostage until the official Facebook Page gains 100,000 Fans (or “Likes” as Facebook calls it now). So, if you’re a fan of the comic book or are just interested in the new film… Read More
ARGs & Campaigns “Godzilla” Viral Campaign Demands The Truth April 1, 2014September 23, 2024The Godzilla viral marketing campaign has seen some major updates in the last few days. First we got to know some of the main characters from the film through the film’s MutoResearch viral site. Now the team at Legendary along with Warner Bros are working together on the social media… Read More