12 Days of Viral – DAY FOUR Scott Caldwell, December 16, 2009December 17, 2009 On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun to do! Movies such as Star Trek, Terminator Salvation and Surrogates gave you the option to either make yourself appear as a character of the film, or in the case of Surrogates, you got to jump out of a plane! Which, being the actual premise of that film, it made perfect sense to do it. Most of these links are over-sponsored as well, giving it that far from viral feel. But whatever. I can make Captain Kirk say bad words and I can Zombify Hillbilly Jim! It’s worth it. Trek Yourself Zombify Yourself Choose Your Surrogate Terminate Yourself So there you have it. Either see yourself on a beach, or find our what it would look like if your neighbor was a cyborg. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites Viral Marketing Star TrekSurrogatesTerminator SalvationZombieland
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More