12 Days of Viral – DAY FOUR Scott Caldwell, December 16, 2009December 17, 2009 On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun to do! Movies such as Star Trek, Terminator Salvation and Surrogates gave you the option to either make yourself appear as a character of the film, or in the case of Surrogates, you got to jump out of a plane! Which, being the actual premise of that film, it made perfect sense to do it. Most of these links are over-sponsored as well, giving it that far from viral feel. But whatever. I can make Captain Kirk say bad words and I can Zombify Hillbilly Jim! It’s worth it. Trek Yourself Zombify Yourself Choose Your Surrogate Terminate Yourself So there you have it. Either see yourself on a beach, or find our what it would look like if your neighbor was a cyborg. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites Viral Marketing Star TrekSurrogatesTerminator SalvationZombieland
Times Square Video Hack Turns Out To Be Viral For ‘Limitless’ March 18, 2011October 7, 2013On Sunday, a video was posted to YouTube that got people wondering whether it was real or fake. In it, a man shows off an iPhone transmitter he invented that allows video to be transmitted to any screen the receiver is near. He demonstrated it in Times Square, including on… Read More
Play The ‘Source Code’ Social Media Game March 10, 2011May 12, 2011Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken… Read More
‘Furious 7’ Trailer: Vin Diesel Doesn’t Need Friends, He’s Got Family November 1, 2014The week long Furious 7 trailer launch marketing campaign has finally come to its epic conclusion. Universal has released various featurettes highlighting what makes the series so fantastic, but now the moment we have all be waiting for has finally arrived. The first trailer for Furious 7. Vin Diesel, Paul… Read More