12 Days of Viral – DAY SEVEN Scott Caldwell, December 19, 2009December 19, 2009 On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms of social networking. It gets tiring after a while. We need originality, and these three gave it to us. Let’s start with the first on the list, 9. This Facebook page was used almost as a prequel of sorts. Giving you clues on how the characters came to be, and gave you a look at the man who created them. Clues were given on this page, which in turn lead you to the main viral page, which in turn lead to different areas of viral such as Twitter and contests. Next, we see the film 2012. This movie had a few pages. A couple of them that, as mentioned, just posted what was in their tweets, as well as their site. Nothing great there. But as we got closer to the release of the movie, one of the pages took a turn. A turn for the good.Farewell Atlantis ended up secretly giving out coordinates to the locations of their “drops” by giving out locations of the book signings. With the help of sites such as ours and unfiction, places were swarmed with hopes of being part of one. Finally, we look at Sherlock Holmes, which has moved completely out of the arena of Facebook pages. This page, is not really a page at all. It’s a game, where you and a friend, team up as Holmes and Watson, and search for clues. This is genius! Right up until the genius turned out to be someone in 7-11’s corporate office and decided what better way to tine in Slurpee’s, and Robert Downey Jr.I give them credit. For trying. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Viral Marketing 20129Sherlock Holmes
TRON: Legacy iPhone Application Unlocks Golden Ticket July 23, 2010December 3, 2010We recently told you about a free TRON: Legacy iPhone application that enjoys both multiplayer and single player game modes, but it may serve as another purpose now. We’ve received a press release from Disney informing us of a new “golden ticket” that can be picked up from the ComiTRON… Read More
Watch The Walking Dead Comic-Con Trailer August 24, 2010August 24, 2010One of the biggest events to come out of San Diego Comic-Con 2010 was AMC’s panel for The Walking Dead. MovieViral’s Dan was at the panel (you can read the live blog here) first hand and loved the footage shown. Watch the full 4 minute re-cut trailer for The Walking… Read More
Graffiti Style “Teenage Mutant Ninja Turtles” Posters Are Tagged On The Streets Of Los Angeles June 9, 2014June 9, 2014Part of the art of marketing is based on how awesome your poster looks. Floating heads, back turned, poster drenched in colored hues, all of it are a staple of the contemporary movie poster. But since people have noticed just how dull some of these posters can be and just… Read More