12 Days of Viral – DAY SEVEN Scott Caldwell, December 19, 2009December 19, 2009 On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms of social networking. It gets tiring after a while. We need originality, and these three gave it to us. Let’s start with the first on the list, 9. This Facebook page was used almost as a prequel of sorts. Giving you clues on how the characters came to be, and gave you a look at the man who created them. Clues were given on this page, which in turn lead you to the main viral page, which in turn lead to different areas of viral such as Twitter and contests. Next, we see the film 2012. This movie had a few pages. A couple of them that, as mentioned, just posted what was in their tweets, as well as their site. Nothing great there. But as we got closer to the release of the movie, one of the pages took a turn. A turn for the good.Farewell Atlantis ended up secretly giving out coordinates to the locations of their “drops” by giving out locations of the book signings. With the help of sites such as ours and unfiction, places were swarmed with hopes of being part of one. Finally, we look at Sherlock Holmes, which has moved completely out of the arena of Facebook pages. This page, is not really a page at all. It’s a game, where you and a friend, team up as Holmes and Watson, and search for clues. This is genius! Right up until the genius turned out to be someone in 7-11’s corporate office and decided what better way to tine in Slurpee’s, and Robert Downey Jr.I give them credit. For trying. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Viral Marketing 20129Sherlock Holmes
Vote For Your Favorites in This “The Dark Knight Rises” T-Shirt Contest! April 5, 2012April 5, 2012Warner Bros. and Design By Humans, an “ongoing t-shirt design competition and community”, have teamed up to bring fans of Chris Nolan’s Batman franchise the chance to design a t-shirt inspired by the upcoming final chapter, The Dark Knight Rises. The winning designer will get money and stuff, but the… Read More
Fake Terrible Ads Headline Viral Campaign for “100 Bloody Acres” May 13, 2013100 Bloody Acres is an Australian Horror Comedy about two brothers who sell fertilizer and use human parts as their “special ingredient”. To help promote the movie, Campfire & GMD Studios have created some deliberately awful amateur commercials for Morgan’s Organic Fertilizer. Check them out after the break, as well… Read More
What If: The Men In Black Viral January 24, 2010January 24, 2010Who ya gonna call? Ghostbusters, of course, but what if your problem isn’t so much paranormal as extra-terrestrial? In that case, it’s time for the mysterious Men in Black to appear. In their smart black suits and shades, agents J and K arrived on our screens to clear up the… Read More