12 Days of Viral – DAY SEVEN Scott Caldwell, December 19, 2009December 19, 2009 On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms of social networking. It gets tiring after a while. We need originality, and these three gave it to us. Let’s start with the first on the list, 9. This Facebook page was used almost as a prequel of sorts. Giving you clues on how the characters came to be, and gave you a look at the man who created them. Clues were given on this page, which in turn lead you to the main viral page, which in turn lead to different areas of viral such as Twitter and contests. Next, we see the film 2012. This movie had a few pages. A couple of them that, as mentioned, just posted what was in their tweets, as well as their site. Nothing great there. But as we got closer to the release of the movie, one of the pages took a turn. A turn for the good.Farewell Atlantis ended up secretly giving out coordinates to the locations of their “drops” by giving out locations of the book signings. With the help of sites such as ours and unfiction, places were swarmed with hopes of being part of one. Finally, we look at Sherlock Holmes, which has moved completely out of the arena of Facebook pages. This page, is not really a page at all. It’s a game, where you and a friend, team up as Holmes and Watson, and search for clues. This is genius! Right up until the genius turned out to be someone in 7-11’s corporate office and decided what better way to tine in Slurpee’s, and Robert Downey Jr.I give them credit. For trying. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Viral Marketing 20129Sherlock Holmes
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More
‘The Amazing Spider-Man 2’ Viral Marketing Teases A Few More Villains October 15, 2013The timing of the start of The Amazing Spider-Man 2 viral marketing couldn’t be more perfect. With rumors of a teaser flying about and the NYCC ending, Sony Pictures/Columbia Pictures have launched the official website (in the disguise of a tumblr blog) for The Daily Bugle. Just as in Spider-Man… Read More
The “Super 8” ARG Isn’t Over! June 19, 2011Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. Read More