12 Days of Viral – DAY EIGHT Scott Caldwell, December 20, 2009December 20, 2009 On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple contest where the winner (our own Nick was one of them) really had to do nothing, but in the end, got a title, and a shirt. But then they decided to break out the big guns. Forget silly ambassadors, they wanted a new leader. The leader of the Post-2012 world. Filled with strategic games, voting, and good old competition, this game quickly spread through forums and social networking alike. Hell, even I joined. Thought I was doing well too. I was wrong. But, the winner of the competition did decide to join our community and there was a friendly rivalry between him, and another member. Not just a t-shirt this time. Cancun and electronics were the winners prize. The next contest, is not so much a contest, as it was a way to get more people involved in a film who’s viral was strictly word of mouth. Paranormal Activity had so much extra money to burn after it’s success at the box office, that it gave it’s viewers both the chance to have their name on the DVD, and win a release party for one person and a bunch of friends to view the film. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Viral Marketing 2012paranormal activity
Iamamiwhoami Viral: Package Sent to MTV March 6, 2010 I am very thankful to have a name to call this new viral other than “disturbing anonymous viral video collection”, or something of the sort. As we reported earlier in the week, a series of, you guessed it, disturbing videos have been posted to the YouTube account “Iamamiwhoami”. The very… Read More
Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out November 5, 2010 Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now… Read More
“The Hunger Games” Viral Review: Pretty Standard Fun April 6, 2012April 6, 2012 The Hunger Games may have gotten positive ratings across the board, but what of its viral campaign. Yes The Hunger Games had a subtle viral campaign that helped appease fans before the movie’s release, and now that the movie has already been released, the viral sites are officially inactive. From… Read More