Darth Vader Commands You To Turn Left: TomTom Adds Star Wars Voices Dan Koelsch, May 7, 2010May 7, 2010 Tired of those boring computer/English voices on your car’s GPS device telling you where to go? Well, now you can ride in style (nerd style) with new Star Wars voices for TomTom devices. The company has even launched an online game you can play to win a TomTom GPS device with one of the characters’ voices pre-installed. Hit the jump for more! That’s right, for the low price of $12.95, you can have Darth Vader tell you how to get to work. TomTom has offered other distinguishable voices before, including Homer Simpson himself, but this summer, they are rolling out four different Star Wars character voices for their GPS devices. Vader is available now, while C3PO, Yoda, and Han Solo will be ready soon. You can test out a few of the Darth Vader commands on their website to see if you are ready for the Dark Side. Speaking of Vader, the Dutch automotive navigation systems company has used him in a funny viral video that has already gotten over 600,000 hits on YouTube this week. Check it out below. TomTom also has a augmented reality game where you can test your powers of the force under the guidance of Darth Vader or Yoda. You try to move a TomTom GO with the force (i.e. your hand), and if you get over 60%, you are entered into a drawing to win a TomTom GO with 10 Yoda navigation commands. With a new drawing every week until mid-July, you have time to practice your skills. See the Terms and Conditions for more details. Contests Viral Marketing augmented realityContestsStar WarsTomTomViral video
“Limitless” Viral: NZT Mails Out Drug Samples December 10, 2010March 21, 2011Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
Sneak Peek of New The Office Webisodes February 27, 2010NBC’s The Office has some of the best web content in the industry, and now the show is gearing up to have a new series of webisodes. In the last series, Kelly and Erin formed a girl music group. This time, Erin wants to try working in Accounting, and Angela… Read More