How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride Michael Lee, June 27, 2014June 28, 2014 Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned. Now the original campaign gave fans the opportunity to ride in Optimus Prime for a 15 minute ride. With a very narrow window of time, we haven’t been able to see what fans thought of the experience itself. Luckily, the prank video above was created.Much like the Devil baby prank, or the Carrie coffee shop prank, this particular prank is a reaction based one. So all the hilarious surprised faces you see are of course part of the prank. Andy Signore, programming VP at Break.com parent company Defy Media, told The Hollywood Reporter that Paramount reached out to Break, given the site’s reputation for successful prank videos. However it seems like there was some heavy editing with the voice of Optimus, so who knows what is real and what is fake in this video. Regardless, it’s pretty cool to see a ostentatious Mack truck roll through the city of Los Angeles so casually.Transformers: Age Of Extinction is now open in theaters. Apps Break.comParamount PicturesTransformers: Age of ExtinctionUber
“Dawn Of The Planet Of The Apes” Plague Inc. Game Let’s You Infect The World With The Simian Flu July 23, 2014July 23, 2014Briefly: Plague Inc. is a fun game that allows the player to infect the world with various forms of infection, bacteria, viruses that grows from a simple pathogen into a killer Plague. Different types of infection are different levels of difficulty. Depending on what the players have chosen, they mutate… Read More
We Know You’re Sick of Traditional Television, But Get These Apps June 9, 2013Smartphones and tablets have become popular tools for watching TV and streaming video. New TV apps for these devices help find your favorite shows and navigate through the endless listing of programs. And unlike the TV remote, your smartphone is always handy. More than just TV controllers, these new apps… Read More
“The Last Stand” Asks You “What Would Arnold Say?” December 23, 2012April 15, 2015Briefly: Arnold Schwarzenegger’s next film The Last Stand is a classic action story with Arnold as a sheriff of a border town who has to stop bank robbers from getting into Mexico. The film’s Facebook page has an image caption contest, called “What Would Arnold Say?”, where you could win… Read More