How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride Michael Lee, June 27, 2014June 28, 2014 Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned. Now the original campaign gave fans the opportunity to ride in Optimus Prime for a 15 minute ride. With a very narrow window of time, we haven’t been able to see what fans thought of the experience itself. Luckily, the prank video above was created.Much like the Devil baby prank, or the Carrie coffee shop prank, this particular prank is a reaction based one. So all the hilarious surprised faces you see are of course part of the prank. Andy Signore, programming VP at Break.com parent company Defy Media, told The Hollywood Reporter that Paramount reached out to Break, given the site’s reputation for successful prank videos. However it seems like there was some heavy editing with the voice of Optimus, so who knows what is real and what is fake in this video. Regardless, it’s pretty cool to see a ostentatious Mack truck roll through the city of Los Angeles so casually.Transformers: Age Of Extinction is now open in theaters. Apps Break.comParamount PicturesTransformers: Age of ExtinctionUber
“Star Trek Into Darkness” Opens Two Days Early, Tickets Available Through App February 3, 2013Earlier today, Caleb gave a review of the new Star Trek Into Darkness mobile app, but little did we know that the best part was yet to come. After the film’s Super Bowl TV spot aired, Paramount announced that the sci-fi sequel will open two days early, on May 15th,… Read More
Interactive iPad Book Takes You Behind The Scenes of “Lincoln” November 23, 2012Steven Spielberg’s historical drama Lincoln opened last week to rave reviews. The film chronicles our 16th President’s attempt to pass the 13th Amendment, and it provides and entertaining and informative experience as only Spielberg can. For those looking to dig deeper into how the movie was made, distributor Disney has… Read More
Mobile Apps for “Sons of Anarchy” and “The Hunger Games” September 16, 2012I’ve never watched FX’s biker drama Sons of Anarchy, but it’s popularity has brought on two mobile apps that have now been combined into one. Lionsgate has also released a mobile app for their hit, The Hunger Games. Read more about the free apps after the break. Read More