12 Days of Viral – DAY NINE Scott Caldwell, December 21, 2009December 20, 2009 On the ninth day of viral, my movie gave to me….. Cell phones for calling Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others can incorporate different ways to get that phone into your hand. If you remember, back towards the end of the 2012 campaign, they had numerous drop sites all over the country. Most of these contents will be discussed in future days in this series, however, one of the items was a cell phone. The down side is that when the phone finally came in to use, it was information that we have all heard before. Thanks to unfiction for the following recording:Phone Message Now you take a film that created all new levels of viral, that again, will be discussed in future days. With The Dark Knight, you found cell phones hidden in “old fashioned” gangster ways like a cake or a bowling ball bag. Not only do you get the phone, but once you have chosen your side, you are kept posted on what to do next based on that decision. This campaign could have gone in all sorts of different directions had it not been for this one particular form of viral. It opened up so many levels and split the two sides perfectly. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Viral Marketing 2012The Dark Knight
“Prometheus” End Credits Image Leads To New Viral Website and Video June 10, 2012June 10, 2012If you are one of the many people who saw Prometheus this weekend, you might have stayed through the credits to see if there was an extra scene. You then may have been too disappointed in not seeing any more footage (spoiler alert?) that you might have missed something even… Read More
Sherlock Holmes: Extra, Extra, Read All About It! November 3, 2009November 17, 2009The Sherlock Homes viral is definitely going somewhere, with new clues coming out this week. A series of emails were sent out over the last few days to those people who signed up at 221b.sh. They all contained photos (which you can see below) and the last said “the game… Read More
Let Me In Viral Site Was “Right” There July 5, 2010July 5, 2010When an international trailer comes out, you think nothing of it, other than the extra ten seconds of footage we are graced with. So what happens when an international trailer comes out before the standard trailer? Well, most people would think nothing of it, other than some subtitles, while others… Read More