12 Days of Viral – DAY NINE Scott Caldwell, December 21, 2009December 20, 2009 On the ninth day of viral, my movie gave to me….. Cell phones for calling Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others can incorporate different ways to get that phone into your hand. If you remember, back towards the end of the 2012 campaign, they had numerous drop sites all over the country. Most of these contents will be discussed in future days in this series, however, one of the items was a cell phone. The down side is that when the phone finally came in to use, it was information that we have all heard before. Thanks to unfiction for the following recording:Phone Message Now you take a film that created all new levels of viral, that again, will be discussed in future days. With The Dark Knight, you found cell phones hidden in “old fashioned” gangster ways like a cake or a bowling ball bag. Not only do you get the phone, but once you have chosen your side, you are kept posted on what to do next based on that decision. This campaign could have gone in all sorts of different directions had it not been for this one particular form of viral. It opened up so many levels and split the two sides perfectly. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Viral Marketing 2012The Dark Knight
5 Films That Should Go Viral August 26, 2009August 26, 2009Firstly, I would like to introduce myself as one of the new contributing writers brought aboard by Nick, Dan and the rest at MovieViral. With the recent success of the District 9 viral, I’m sure many of you have wondered what new movie will capture our attention next. Although there are… Read More
Statler and Waldorf Take Over Twitter September 20, 2011September 20, 2011Briefly: Everyone’s favorite trolls, the grumpy old Muppets Statler and Waldorf, have taken over the Muppets Studio Twitter account after a “random drawing”. Check out the feed for such gems as “We’re not exactly sure how Twitter works, but Fozzie doesn’t know how a joke works and it never stopped… Read More
Kick-Ass: New Hit Girl Trailer and Real Life Superheroes December 22, 2009December 22, 2009I’ll admit that I am one of the few people in my field who is not that excited about Matthew Vaughn’s Kick-Ass. I’ve never read the comic, and the trailers and posters so far have not made me any more a believer. That was until I saw this puppy embedded… Read More