12 Days of Viral – DAY SIX Scott Caldwell, December 18, 2009December 17, 2009 On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code of the city the viral takes place in. Looking everywhere you possibly can to find that code, which never turns out to be simple. Who would have thought to use “jllovesth” as a password. And to that person, we thank you! You can look at one like Cloverfield and think “how nice, why didn’t I think of that?”. Then, you can take the complete opposite, and look at the film Terminator Salvation and the site of Skynet Research. There password was far from plain and simple. In fact, it was “supercalifragilisticexpialidocious“. Well, maybe not that, but it was extremely close. I can honestly say though, other than the Terminator password (that was posted on our forum!), I wish I knew how these were found. I remember when Cloverfield’s was posted back in our early stage of 1-18-08news.com (yeah, that was us – long story*). I was wondering how it came about. And, maybe I will continue that questioning. The viral site of Aerospace Robotics Corp had a password. It wasn’t a guess. Somehow these are handed to us, and maybe we don’t even know it.Or, maybe we have such a dedicated group of viral followers, of all levels, and with enough time, the password will be found. Yeah, I like that one better. With that said, we’re coming for you DPChemicals. We’ll see you soon. *Join the forum to learn more! Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Viral Marketing 2012CloverfieldTerminator SalvationThe Crazies
ViralCast #14: Comic-Con Review July 27, 2009June 6, 2010In this week’s ViralCast, Dan, Ian, and Scott are joined by our very special guests Kelsey and Rose, who covered Comic-Con for us live from the convention. We go over some of the interesting things that Kelsey and Rose saw as well dig deeper in the viral campaigns put on… Read More
Password Found For New “Apollo 18” Images! January 20, 2011January 20, 2011It was just a few days ago that we posted about a couple of new images that had shown up on the Apollo 18 viral site, and the fact that usual password was no longer in use, so the hunt was on. Well thanks to a recent tweet from the… Read More
The #Super8Secret Revealed! June 7, 2011June 7, 2011Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to… Read More