12 Days of Viral – DAY FIVE Scott Caldwell, December 17, 2009December 17, 2009 On the fifth day of viral, my movie gave to me….. 800 Numbers. So now all of the people that you have been following, chasing, hating, and loving can be called. And the only thing it will cost you, is fun!Upset about your favorite Communications Director not returning your calls? Trying to get the scoop on some aliens that just moved in down the street? Or maybe you’re just curious about that lottery you signed up for. Well, pick up you phone and dish the dirt! Operator’s are standing by. This toll free number gives you another level in the viral campaign in which you are more a part of it. Not limited to simply viewing sites and their changes. It’s now more physical. In the case of 2012, you couldn’t do much but listen, but you were given some key information into future happenings and major players. But it was pretty cool to get that extra level. Take a movie like District 9, and they went even further. Not only did you have the number to call, but you could leave a message claiming that you saw a non-human, and have your call recorded and played back on their Community Watch site. Just like our very own Nick Butler! Oh the stories he’ll have for the future. I know a lot of you are thinking about the calls during The Dark Knight, but I’m going to hang on to that one for another day. In fact, that one will be mentioned in a few days to come. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site Viral Marketing 2012District 9
Compete In “The Great Gatsby” Fan Art Challenge For A Chance To Win A Trip To NYC For The Premiere April 7, 2013Warner Bros. has been pumping out a number of posters for the upcoming feature film adaptation of The Great Gatsby, but now it’s your turn to take the wheel and create your own art for the film and hopefully win a trip to New York City in the process. Details… Read More
The Daily Bugle Debuts on Tumblr; Hints at Expanding “Amazing Spider-Man” Universe July 21, 2013July 21, 2013It looks like The Daily Bugle is finally caught up with the times and has started publishing online. The fictional newspaper has launched a Tumblr page, dropping hints about the plot of the upcoming The Amazing Spider-Man 2. More info after the jump. Read More
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More