12 Days of Viral – DAY FIVE Scott Caldwell, December 17, 2009December 17, 2009 On the fifth day of viral, my movie gave to me….. 800 Numbers. So now all of the people that you have been following, chasing, hating, and loving can be called. And the only thing it will cost you, is fun!Upset about your favorite Communications Director not returning your calls? Trying to get the scoop on some aliens that just moved in down the street? Or maybe you’re just curious about that lottery you signed up for. Well, pick up you phone and dish the dirt! Operator’s are standing by. This toll free number gives you another level in the viral campaign in which you are more a part of it. Not limited to simply viewing sites and their changes. It’s now more physical. In the case of 2012, you couldn’t do much but listen, but you were given some key information into future happenings and major players. But it was pretty cool to get that extra level. Take a movie like District 9, and they went even further. Not only did you have the number to call, but you could leave a message claiming that you saw a non-human, and have your call recorded and played back on their Community Watch site. Just like our very own Nick Butler! Oh the stories he’ll have for the future. I know a lot of you are thinking about the calls during The Dark Knight, but I’m going to hang on to that one for another day. In fact, that one will be mentioned in a few days to come. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site Viral Marketing 2012District 9
Tron Legacy Postcards Reveal Japanese Encom Website, New Game, and Countdown To Comic-Con July 12, 2010October 18, 2011More postcards were sent out this week for the Tron Legacy viral campaign, and it looks those coded strips actually DO mean something. Thanks to the work of Unfiction members, we now have a new website in the campaign, which features another simple (yet difficult!) flash game from our friends… Read More
New “Halo: Reach” Live Action Trailer August 18, 2010August 18, 2010The Halo universe has always been about non-stop futuristic action with continuous explosions, deaths, destruction, and drama. The live-action test footage and trailers have shown it well. That is why this Halo: Reach live action action trailers feel so different. Check out more after the jump. Read More
Tron Legacy Coming To Disneyland August 6, 2010Disney hasn’t been shy about using its theme parks to market their upcoming blockbuster Tron Legacy, as they’ve already tricked out their monorails to look like Light Cycles. There’s even been rumors of adding a Tron ride to the parks. However, we now have confirmation that Tron Legacy will have… Read More