12 Days of Viral – DAY SIX Scott Caldwell, December 18, 2009December 17, 2009 On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code of the city the viral takes place in. Looking everywhere you possibly can to find that code, which never turns out to be simple. Who would have thought to use “jllovesth” as a password. And to that person, we thank you! You can look at one like Cloverfield and think “how nice, why didn’t I think of that?”. Then, you can take the complete opposite, and look at the film Terminator Salvation and the site of Skynet Research. There password was far from plain and simple. In fact, it was “supercalifragilisticexpialidocious“. Well, maybe not that, but it was extremely close. I can honestly say though, other than the Terminator password (that was posted on our forum!), I wish I knew how these were found. I remember when Cloverfield’s was posted back in our early stage of 1-18-08news.com (yeah, that was us – long story*). I was wondering how it came about. And, maybe I will continue that questioning. The viral site of Aerospace Robotics Corp had a password. It wasn’t a guess. Somehow these are handed to us, and maybe we don’t even know it.Or, maybe we have such a dedicated group of viral followers, of all levels, and with enough time, the password will be found. Yeah, I like that one better. With that said, we’re coming for you DPChemicals. We’ll see you soon. *Join the forum to learn more! Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Viral Marketing 2012CloverfieldTerminator SalvationThe Crazies
HGTV and Disney Create “Electrifying Garden” At Comic-Con July 10, 2012If you’re going to San Diego Comic-Con this week, then you are in a visual treat courtesy of Disney and HGTV. The two have teamed up to transform the Hilton San Diego Gaslamp Quarter lawn into an “Electrifying Garden” inspired by Disney’s Frankenweenie. We will include this and the film’s… Read More
Tron Legacy Operative Phones Are Still In Play August 17, 2010Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now,… Read More
Toy Story 3 Videos: Ken’s Dating Tips June 20, 2010Earlier this week, we got to see more of the new character Ken from Toy Story 3 thanks to a short series called “Ken’s Dating Tips” on the Disney Pixar YouTube page. The film is doing great this weekend, and some of that may be due to the popularity of… Read More