12 Days of Viral – DAY SIX Scott Caldwell, December 18, 2009December 17, 2009 On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code of the city the viral takes place in. Looking everywhere you possibly can to find that code, which never turns out to be simple. Who would have thought to use “jllovesth” as a password. And to that person, we thank you! You can look at one like Cloverfield and think “how nice, why didn’t I think of that?”. Then, you can take the complete opposite, and look at the film Terminator Salvation and the site of Skynet Research. There password was far from plain and simple. In fact, it was “supercalifragilisticexpialidocious“. Well, maybe not that, but it was extremely close. I can honestly say though, other than the Terminator password (that was posted on our forum!), I wish I knew how these were found. I remember when Cloverfield’s was posted back in our early stage of 1-18-08news.com (yeah, that was us – long story*). I was wondering how it came about. And, maybe I will continue that questioning. The viral site of Aerospace Robotics Corp had a password. It wasn’t a guess. Somehow these are handed to us, and maybe we don’t even know it.Or, maybe we have such a dedicated group of viral followers, of all levels, and with enough time, the password will be found. Yeah, I like that one better. With that said, we’re coming for you DPChemicals. We’ll see you soon. *Join the forum to learn more! Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Viral Marketing 2012CloverfieldTerminator SalvationThe Crazies
This Week In Viral – Finally, D-9 is Back! March 8, 2009July 18, 2010As mentioned in last week’s TWIV, the viral for District 9 seems to be back out of nowhere. There are viral web ads on sites like slashfilm.com and even Facebook (thanks to David and Sajin for the tips). Also, the main viral site, D-9.com has a new intro video and… Read More
The Soapbox: Remakes And How People React To Them June 29, 2009June 29, 2009Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to… Read More
Tweet To Help Reveal New “Iron Man 3” Clip April 9, 2013We have another one of those social media challenges where we can unveil exclusive content if we share enough to hit 100%. MTV.com has Tony Stark’s Arc Reactor, and we need it to power up to 100% to release a never-before-seen clip from the upcoming Iron Man 3. Just tweet… Read More