12 Days of Viral – DAY NINE Scott Caldwell, December 21, 2009December 20, 2009 On the ninth day of viral, my movie gave to me….. Cell phones for calling Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others can incorporate different ways to get that phone into your hand. If you remember, back towards the end of the 2012 campaign, they had numerous drop sites all over the country. Most of these contents will be discussed in future days in this series, however, one of the items was a cell phone. The down side is that when the phone finally came in to use, it was information that we have all heard before. Thanks to unfiction for the following recording:Phone Message Now you take a film that created all new levels of viral, that again, will be discussed in future days. With The Dark Knight, you found cell phones hidden in “old fashioned” gangster ways like a cake or a bowling ball bag. Not only do you get the phone, but once you have chosen your side, you are kept posted on what to do next based on that decision. This campaign could have gone in all sorts of different directions had it not been for this one particular form of viral. It opened up so many levels and split the two sides perfectly. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Viral Marketing 2012The Dark Knight
Update: District 9 Community Watch June 20, 2009June 20, 2009The page reads “Non Human Sightings in North America” and it consists of over 8 regions within which people are placing their calls claiming to have spotted Non-Humans. The website, like every other website developed for this viral, is very well designed. Check it out here. Personally, I love all the… Read More
What If: Anti-Surrogates November 1, 2009January 23, 2010Last time on “What If” we had a look at how the the Surrogates viral could have been. The article explored the world prior to surrogates being a common sight and looked to explain our future and their path. We felt the film was lacking in explanation as to why… Read More
Breaking: New District 9 Poster = Awesome May 7, 2009April 7, 2010MovieViral doesn’t really bring up breaking movie news, but District 9 has been our huge hook for the year, since Nick posts these updates at our sister website District 9 News. Yahoo Movies has officially released the first District 9 teaser poster! I really think the poster is great, especially… Read More