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The Latest Viral News for Films and Beyond!

12 Days of Viral – DAY ONE

Scott Caldwell, December 13, 2009December 13, 2009

On the first day of viral, my movie gave to me…..


A trailer without a title.


This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date.





So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins.


As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie.


Viral Marketing Cloverfield

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Comments (14)

  1. Dan Koelsch says:
    December 13, 2009 at 2:09 pm

    Awesome

  2. Deadpool says:
    December 13, 2009 at 3:04 pm

    (spoilers) Practically impossible to determine it was a baby all this time.

  3. cynic710 says:
    December 14, 2009 at 5:47 am

    awesome article

  4. Pingback: 12 Days of Viral – DAY TWO | MovieViral.com
  5. CuriousApe says:
    December 14, 2009 at 8:07 am

    I made the French language fake news viral.
    http://www.youtube.com/watch?v=XXZW73nv9zA .

    I kept being told it was for Samsung until we had almost finished it.

  6. Pingback: 12 Days of Viral – DAY THREE | MovieViral.com
  7. Pingback: 12 Days of Viral – DAY FOUR | MovieViral.com
  8. Pingback: 12 Days of Viral – DAY FIVE | MovieViral.com
  9. Pingback: 12 Days of Viral – DAY SIX | MovieViral.com
  10. Pingback: 12 Days of Viral – DAY SEVEN | MovieViral.com
  11. Pingback: 12 Days of Viral – DAY EIGHT | MovieViral.com
  12. Pingback: 12 Days of Viral – DAY NINE | MovieViral.com
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  14. Pingback: 12 Days of Viral – DAY TWELVE | MovieViral.com

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