12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
Marvel Movie Video Bits: Avengers, Thor, and X-Men August 31, 2011August 31, 2011Today the Internet Gods have blessed us with a few videos from various Marvel sources. I’m not going to spoil anything above the fold, so check them all out after the break. Read More
The Inside Experience: The Story So Far, As Told By Christina Herself August 1, 2011It’s been a week since Christina was kidnapped, and in order to stay sane, she has recounted the story so far on her Facebook page. Of course, this also serves as a “Previously On…” update for new fans of The Inside Experience or anyone who just wants to catch up…. Read More
Men in Black III: Follow Bugeyes On New Website April 22, 2012Are you one of the few people still following the Men in Black III viral campaign? If you are a bit confused by “The Men in Black Suits Are Real” Experience, then you’re in luck. Columbia Pictures has created a website that provides a flowchart to get you up to… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA .I kept being told it was for Samsung until we had almost finished it.