12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
“The Purge Breakout” Puts Fans In The Terrifying World Of The Film May 19, 2014May 19, 2014The initial premise of Universal’s The Purge brought up an interesting idea, if the country were to initiate a night where all kinds of crime are legal, who would survive? Who would commit crimes? While this plan may not happen anytime soon, The Purge: Breakout may be the closest thing… Read More
Meet the Greeks of “Monsters University” April 17, 2013Yahoo! has released some new photos for Pixar’s upcoming prequel Monsters University. The images are framed photos of the various fraternities and sororities on campus, as well as the Greek Council leaders. We get to see our favorites Mike, Sulley, and even Randy, as well as a load more characters…. Read More
Mysterious J.J. Abrams Teaser Video Could Be For A Book? August 20, 2013August 20, 2013Yesterday, we posted about the mysterious teaser trailer that was released on the Bad Robot YouTube page. The internet has been abuzz with speculation as to what the “Stranger” trailer is for. Some people thought it might be for the upcoming TV show Believe, but they already released a promotional… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA .I kept being told it was for Samsung until we had almost finished it.