12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign February 22, 2014As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before… Read More
Official “Looper” Website Leads to New Viral Website July 21, 2012July 21, 2012Almost two months ago, we got our first viral website for Rian Johnson’s Looper. The time travel action flick stars Joseph Gordon-Levitt and Bruce Willis as the same person from different times. Now the official website is live, and leads us to another viral website. Get the details after the… Read More
Viral Review: Transformers: Revenge of the Fallen July 2, 2009July 2, 2009Transformers: Revenge of the Fallen is our latest film to have its viral end. How did the viral do? Was it interesting? Worth following? Did it give us any insight into characters and background details? Official websites: The Real Effing Deal Run by Leo Spitz (played by Ramon Rodriguez in… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA .I kept being told it was for Samsung until we had almost finished it.