12 Days of Viral – DAY EIGHT Scott Caldwell, December 20, 2009December 20, 2009 On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple contest where the winner (our own Nick was one of them) really had to do nothing, but in the end, got a title, and a shirt.But then they decided to break out the big guns. Forget silly ambassadors, they wanted a new leader. The leader of the Post-2012 world. Filled with strategic games, voting, and good old competition, this game quickly spread through forums and social networking alike. Hell, even I joined. Thought I was doing well too. I was wrong. But, the winner of the competition did decide to join our community and there was a friendly rivalry between him, and another member. Not just a t-shirt this time. Cancun and electronics were the winners prize. The next contest, is not so much a contest, as it was a way to get more people involved in a film who’s viral was strictly word of mouth. Paranormal Activity had so much extra money to burn after it’s success at the box office, that it gave it’s viewers both the chance to have their name on the DVD, and win a release party for one person and a bunch of friends to view the film. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Viral Marketing 2012paranormal activity
Steven Soderbergh’s “Side Effects” Gets A Viral Website December 3, 2012Are you looking for a new depression medication? Well, Ablixa (Alipazone) might be just right for you. At TryAblixa.com, you can sign up to emails for more information of the prescription drug, as well as get a free evaluation from one of their Professionals. But wait, that “Professional” pictured looks… Read More
Like Free Movies? Then ‘Like’ The Muppets! September 27, 2011You know you like The Muppets (you may even love them), so why not like them on Facebook? They’re currently running a “Muppet Fan-a-thon” on Facebook to get a bazillion likes (actually 1 billion). Once they reach their goal, you’ll have a chance to win advance screening tickets to the… Read More
Early Twitter Responses to District 9 Trailer May 1, 2009April 7, 2010The teaser trailer for District 9 was released at midnight (online and in front of X-Men Origins: Wolverine) and it looks like the reviews are pretty positive. See a selection after the jump (some edited for clarity and content). Read More