12 Days of Viral – DAY TEN Scott Caldwell, December 22, 2009December 21, 2009 On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos.Some videos can do just that, some can show you parts of the film as something you wouldn’t expect, some can be looked at as is. Here are a few favorites and what we got to see. Inglourious Basterds – Nation’s Pride Trailer Watchmen – Who Watches the Watchmen? Cloverfield – Chuai Station Attack You can look at these video as some sort of a prequel, they can be taken right from the background of the film, or they can just be another way that the creators of the film want it to be seen. Either way, they create quite the stir once revealed. These can play a vital part as the film gets closer to it’s release date. Sometime, they can be an add from a film like these honorable mentions: Oh all of the discussion from that damn Slusho! commercial. Those were the days. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Cell phones for calling Viral Marketing 2012CloverfieldInglourious BasterdsWatchmen
2012: Charlie Frost Update August 26, 2009August 26, 2009Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says. I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts…. Read More
Super 8: New Photo Reveals Note and New Website March 8, 2011March 11, 2011Recently the updates to the Super 8 viral campaign have been regarding that Super Bowl TV Spot which has been giving us secret images. Now, however, we have an actual update to our primary viral website that includes a new website (something we haven’t seen in a while). Get the… Read More
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More