12 Days of Viral – DAY TEN Scott Caldwell, December 22, 2009December 21, 2009 On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos.Some videos can do just that, some can show you parts of the film as something you wouldn’t expect, some can be looked at as is. Here are a few favorites and what we got to see. Inglourious Basterds – Nation’s Pride Trailer Watchmen – Who Watches the Watchmen? Cloverfield – Chuai Station Attack You can look at these video as some sort of a prequel, they can be taken right from the background of the film, or they can just be another way that the creators of the film want it to be seen. Either way, they create quite the stir once revealed. These can play a vital part as the film gets closer to it’s release date. Sometime, they can be an add from a film like these honorable mentions: Oh all of the discussion from that damn Slusho! commercial. Those were the days. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Cell phones for calling Viral Marketing 2012CloverfieldInglourious BasterdsWatchmen
Ask Darth Vader Your Questions! August 25, 2011The Star Wars official website has a fun feature that lets you ask questions of the Dark Lord of the Sith himself, Darth Vader as a way to promote the Blu-Ray release of Star Wars: The Complete Saga. You can even unlock some “special moments” with Luke Skywalker’s father. Read More
You Have Been Chosen For “Dark Skies” January 27, 2013Briefly: Dark Skies is an upcoming sci-fi thriller about an alien presence that torments a family. Starring Keri Russell and written and directed by Scott Stewart, the film opens on February 22nd. However, if you want to see when you’ll be abducted by aliens, check out YouHaveBeenChosen.org to get your… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More