12 Days of Viral – DAY TEN Scott Caldwell, December 22, 2009December 21, 2009 On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos.Some videos can do just that, some can show you parts of the film as something you wouldn’t expect, some can be looked at as is. Here are a few favorites and what we got to see. Inglourious Basterds – Nation’s Pride Trailer Watchmen – Who Watches the Watchmen? Cloverfield – Chuai Station Attack You can look at these video as some sort of a prequel, they can be taken right from the background of the film, or they can just be another way that the creators of the film want it to be seen. Either way, they create quite the stir once revealed. These can play a vital part as the film gets closer to it’s release date. Sometime, they can be an add from a film like these honorable mentions: Oh all of the discussion from that damn Slusho! commercial. Those were the days. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Cell phones for calling Viral Marketing 2012CloverfieldInglourious BasterdsWatchmen
Viral Video Round Up: The Simpsons, Director Tributes, Boston Movie, Black Swan, Tron Legacy, Angry Birds, The Big Lebowski, and More! March 29, 2011March 29, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More