12 Days of Viral – DAY TEN Scott Caldwell, December 22, 2009December 21, 2009 On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos.Some videos can do just that, some can show you parts of the film as something you wouldn’t expect, some can be looked at as is. Here are a few favorites and what we got to see. Inglourious Basterds – Nation’s Pride Trailer Watchmen – Who Watches the Watchmen? Cloverfield – Chuai Station Attack You can look at these video as some sort of a prequel, they can be taken right from the background of the film, or they can just be another way that the creators of the film want it to be seen. Either way, they create quite the stir once revealed. These can play a vital part as the film gets closer to it’s release date. Sometime, they can be an add from a film like these honorable mentions: Oh all of the discussion from that damn Slusho! commercial. Those were the days. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Cell phones for calling Viral Marketing 2012CloverfieldInglourious BasterdsWatchmen
9: Save Your Talisman! + New Clip September 6, 2009There is a cool little addition to the 9 viral this morning. In an alternate approach to a time-capsule, you can go and save your talisman for the future, should anyone see it. The site takes your pictures and positions them together in a collage to make one picture of… Read More
New Character Posters For “Pacific Rim” Jaegers Have Arrived March 28, 2013March 28, 2013One of the more hotly anticipated films being released this summer is director Guillermo Del Toro’s big robots versus big monsters sci-fi epic, Pacific Rim. With the release date growing ever closer we are starting to see the marketing machine kick into gear. First, we had photos of the Kaiju… Read More
Tron Legacy Viral To Go Silent “For The Next Few Weeks” May 15, 2010June 10, 2010Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over… Read More