12 Days of Viral – DAY ONE Scott Caldwell, December 13, 2009December 13, 2009 On the first day of viral, my movie gave to me….. A trailer without a title. This is the main thing that got this site in business, so I’m going to lead off with it. Of course, I’m talking about Cloverfield. Who can ever forget that exciting trailer that gave you almost no information. It’s one of those things that make you go crazy, because you have nothing to go on to find out what it was that you just saw. You have explosions. You have the head of the Statue of Liberty being launched into the air. And, to make it all more mysterious, you have a date. So, by default you head to Google, type in 1-18-08, and for the most part, you get forums of people, just like you, wondering what they just saw. Now, you get hooked on the speculation. And it begins. As far as viral marketing goes, this one nailed it. Nailed it in a way that I’m sure we won’t see anything like this recreated for a long time. Michael Moore tried it with his Capitalism: A love Story, but we all knew it was him, so there was no surprise or confusion involved. Cloverfield had people guessing right up until the movie was released. Actually, as far as our community goes, we were guessing well after the movie. Viral Marketing Cloverfield
‘The Hunger Games: Mockingjay Part 1’ Viral Posters For District 13 August 6, 2014August 6, 2014The viral marketing for The Hunger Games: Mockingjay Part 1 continues to flourish as a set of new character posters have been released. Hot off the teaser trailer debut from last week, these new character posters profile the citizens of District 13. As you can imagine, the character posters mirrors… Read More
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
12 Days of Viral – DAY FOUR December 16, 2009December 17, 2009On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun… Read More
I made the French language fake news viral. http://www.youtube.com/watch?v=XXZW73nv9zA .I kept being told it was for Samsung until we had almost finished it.