12 Days of Viral – DAY ELEVEN Scott Caldwell, December 23, 2009December 22, 2009 On the eleventh day of viral, my movie gave to me….. Physical mailings. These are pretty much what can get a viral started. Yes, a website is the known thing that everyone can see and follow, but they usually come from something. Something physical. We’ll list a few items that have shown up in people’s mailboxes to get the ball rolling. Sherlock Holmes was a viral that was all set within its makings. You have a film about a genius, who solves clues. Then, you take a site like, oh I don’t know, let’s say MovieViral.com! A site filled with genius’ that solve clues. One of the things that people were upset about was the fact that this film started off online. Yes, the internet didn’t exist back then, but neither did Sherlock. But!There was a little bit of information that DID exist back then. Actually, two types. Paper, and couriers (nowadays known as the mail). It may not have gotten the attention that they wanted, but the point was made and soon the viral started. Tron Legacy pretty much stole the show when it comes to mailings. It’s one of those things that when you first get the package, it brings back that nostalgic feeling of the original Tron and thing’s like Flynn’s Arcade. This is shown on the tokens that were sent out, along with flash drives. And if you listened to our Viralcast with Campfire’s Mike Monello, you would have heard exactly what goes into these mailings. Campfire was actually apart of some great mailings. Here’s one from Shark Week on the Discovery ChannelAnd of course their multi-award winning True Blood campaign started off with a mysterious letter, that if you could figure it out, then kudos to you for starting the next part. You even got blood in the mail! Take a look here at a great video of the rest of that campaign. Stay tuned for the last day, DAY TWELVE, for the results of what can happen when all days are played correctly. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Cell phones for calling Videos and Youtube Viral Marketing Sherlock HolmesThe Dark KnightTron LegacyTrue Blood
Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim” October 12, 2012Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also… Read More
Viral Video Round Up: Halloween Edition! Featuring Zombies, Ghosts, Scott Gairdner, The Onion, And More! October 30, 2011October 30, 2011The Internet is full of viral videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, but today’s different: it’s Halloween. Check out the spookiest viral videos after the break.Pages: 1 2 Read More
Encom Press Conference and Protest Live Feed April 2, 2010April 2, 2010The Tron Legacy Operation Tron viral event starts at 6:30pm tonight! If you aren’t able to make it to the San Francisco Encom Press Conference or Protest meeting, you’re in luck, because we have a live feed of the event, courtesy of 4DFiction. Check out the streaming video (which begins… Read More