12 Days of Viral – DAY ELEVEN Scott Caldwell, December 23, 2009December 22, 2009 On the eleventh day of viral, my movie gave to me….. Physical mailings. These are pretty much what can get a viral started. Yes, a website is the known thing that everyone can see and follow, but they usually come from something. Something physical. We’ll list a few items that have shown up in people’s mailboxes to get the ball rolling. Sherlock Holmes was a viral that was all set within its makings. You have a film about a genius, who solves clues. Then, you take a site like, oh I don’t know, let’s say MovieViral.com! A site filled with genius’ that solve clues. One of the things that people were upset about was the fact that this film started off online. Yes, the internet didn’t exist back then, but neither did Sherlock. But!There was a little bit of information that DID exist back then. Actually, two types. Paper, and couriers (nowadays known as the mail). It may not have gotten the attention that they wanted, but the point was made and soon the viral started. Tron Legacy pretty much stole the show when it comes to mailings. It’s one of those things that when you first get the package, it brings back that nostalgic feeling of the original Tron and thing’s like Flynn’s Arcade. This is shown on the tokens that were sent out, along with flash drives. And if you listened to our Viralcast with Campfire’s Mike Monello, you would have heard exactly what goes into these mailings. Campfire was actually apart of some great mailings. Here’s one from Shark Week on the Discovery ChannelAnd of course their multi-award winning True Blood campaign started off with a mysterious letter, that if you could figure it out, then kudos to you for starting the next part. You even got blood in the mail! Take a look here at a great video of the rest of that campaign. Stay tuned for the last day, DAY TWELVE, for the results of what can happen when all days are played correctly. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Contests and winnings Cell phones for calling Videos and Youtube Viral Marketing Sherlock HolmesThe Dark KnightTron LegacyTrue Blood
“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship May 11, 2012May 11, 2012As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign! Read More
Check Out Kermit Cam At The Pirates Premiere May 10, 2011Walt Disney Studios’ Pirates of the Caribbean: On Stranger Tides had its world premiere at Disneyland on Saturday, and Kermit the Frog was on hand to interview the celebrities and stars of the film who showed up. Watch his coverage of the event through the “Kermit Cam” after the break. Read More
“Kill Cam Live”: The First Interactive Social Networking Film October 31, 2011Inspired by the success of the Paranormal Activity franchise, up-and-coming director John Darko, has been working on a unique social horror project that follows a group of college students as they participate in an experiment to study the effects of solely communicating through social media…until something goes wrong. You can… Read More